DENIZEN from Levi Strauss

Levi Strauss & Co., U.S. Jeans maker launched a new low priced global Levis brand aimed at the Asia, specifically China. The new brand of jean is called the "dENIZEN" is aimed at young consumers.

Trivia:-

dENIZEN is the first brand in the company's long history to make a global debut in Asia, and to be launched outside the U.S. dENiZEN, the brand name, means "inhabitant" and echoes of the words denim, citizen and netizen.

Bytes:-

Levi Strauss was founded in 1853 by a German-Jewish immigrant to the U.S. On May 20, 1873, the company received U.S. Patent No.139,121 for the process of putting rivets in pants for strength. The two-horse brand design was first used in 1886, and the red tab attached to the left rear pocket was created in 1936.

KidsCo going to make India debut with NDTV

KidsCo, an international children's entertainment brand roped with NDTV India to make an entry into India's broadcasting space. Under the distribution agreement, NDTV will market the content of KidsCo on all the three DTH, Cable TV and Digital Platforms across the country.

KidsCo was founded by Canadian broadcaster Corus Entertainment's Nelvana Enterprises, America based producer DIC Entertainment and European broadcaster Sparrowhawk Media Group in April 2007. The channel’s main network is currently based in London.

Maaza Milky Delite - Sharing not possible

Coca-Cola India forayed into the dairy segment through milk-based beverage, Maaza Milky Delite which is a blend of mango pulp and milk, initially which would be test marketedfor two months in Kolkata before national launch. 

It is Coca-Cola’s 3rd fruit-based beverage product after Minute Maid Pulpy Orange and Minute Maid Nimbu Fresh.


Bytes:-

Coca-Cola has milk-based products like Nutiboost in China.

AQAD 99

Today's AQAD is contributed by Samrat Mukherjee.

I worked as a copywriter with O & M in 2006-07, have modeled for ads  like Peter England, Lipton, Ruffles Lays,Kingfisher airlines etc.My father , however, is a big name in a completely different field and my present career "Banks" on acting..Who am I?

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L&T Mutual Funds got the Dahi handi

    
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The World's first 3D camera

Fujilfilm's camera takes two photos simultaneously from its two lenses which are fixed a similar distance apart to human eyes.

Using 'lenticular' technology, the separate left and right eye images are interlaced on a furrowed surface to create the stereoscopic illusion.

The method has been around since the 1940s and was typically used on novelty items and stickers, featuring simple two-frame animations such as a winking eye.

However, the old technology is now being used in a wave of state-of-the-art 3D products, games consoles and billboard posters.

AQAD 98

What is the name of this fashion?

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Pepsi Max - Maximum Kick, No Sugar

  
 


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Flashback Tata Crucible Quiz Part 8

"Answer to ONLY THOSE WHO CARE TO REPLY".
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1. It was born in Mid 19th century in England. A firm named George Townsend established a small factory in Redditch Town in England for manufacturing Sewing needles. Later the firm started producing cycles and later motorcycles. Its best selling product was reintroduced in 1948-49 , being redesigned by Ted pardoe.

2. In the year 1990, this becomes first national level private airline to operate in the country after 37 years, after the government decided to end Indian Airlines’ monopoly over domestic civil aviation.

3. The Trimotor was one of the first successful airliners in the United States. What nowadays famous company used to ran this 12-passenger plane?

Interpret the world

Ogilvy & Mather Mumbai created this series of billboard ads for The Economist to make people "interpret the world" so to speak.

Each billboard bore three seemingly unrelated visuals placed within each other, which together told a set of inter-related, globally relevant stories.