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Durex to Start “Virgin Diaries” Reality Show

Durex has launched a new website in Germany tackling some very sensitive issues with youth. Love-Box is not only focused on getting youth sharing with each other on intimate questions about sexuality but also creating an awareness for the subject and allowing for video auditions to be uploaded for the upcoming reality show “Virgin Diaries.”

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Lycos is sold to an Indian company, for $36M

It was one of the poster boy for the Internet boom of the mid-1990s, Lycos Inc. today was sold for $36 million. Lycos was a search engine and web portal that was established in 1994. In 1996, the company completed the fastest IPO from inception to offering in NASDAQ history. In 1997, it became one of the first profitable internet businesses in the world. It also encompasses a network of email, webhosting, social networking, and entertainment websites.

In 2001, the Waltham-based search engine and web tools company merged with Spanish telecom company Telefonica for $5.4 billion.

Lycos’ most recent owner, Daum Corp. of Korea, sold the firm to Ybrant Digital of India, a provider of digital marketing solutions.

About Ybrant
Founded by Mr. Suresh Reddy and Mr. Vijay Kancharla, it began as USAGreetings.com, in September 1999. In November 1999, the company introduced its first eMarketing product 'Powered by USAGreetings' engine and in June 2000, the company metamorphosed into Ybrant Technologies Inc. Today, Ybrant Digital offers Digital Marketing solutions to Businesses, Agencies, and Online Publishers worldwide.

AQAD 95

Whose logo is this?

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Animal Logos & Trivia - Series 5

Lacoste, famous apparel company known for its tennis t-shirts, founded in 1933 by a tennis player, Rene Lacoste as La Chemise Lacoste in with André Gillier.

Trivia:-
The green crocodile in its logo also has a tennis background. In his playing days, U.S. press nicknamed Rene Lacoste as 'The Crocodile' when he won a bet with the French Davis Cup team's captain.

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The project of Firefox was started as an experimental branch of the Mozilla by Dave Hyatt, Joe Hewitt and Blake Ross. It has undergone several name changes from Phoenix to Firebird, and finally on 9-2-2004, it became Mozilla Firefox.

Trivia:-
Its logo features a fox around a blue globe. The original logo was designed in 2004 by Jon Hicks, based on a concept from Daniel Burka and sketched by Stephen Desroches. Daniel Burka's concept was partially inspired by a piece of artwork found in his childhood bible.

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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

* Converting the Unsold to Sold
* The Power Schedule to Maximize Sales
* Your Freedom Financial Plan
* The Unreasonable Selling Attitude

Download Link

Indian Beverage Association

Leading Indian companies with direct and allied interests in the non-alcoholic beverage industry have come together to form the Indian Beverage Association (IBA).
These companies include Dabur India Ltd, Red Bull India Pvt Ltd, Tetra Pak India Pvt Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd, Jain Irrigation Systems Ltd, Coca-Cola India and Pepsico India Holdings Pvt Ltd. The Indian Soft Drinks Manufacturers Association (ISDMA), represented by the two cola companies, is also being merged with the IBA. IBA is the first such industry organisation in India.
It intends to act as a common voice for the non-alcoholic beverage industry and play an increasingly significant role in the growth of this sector. It will help members deal with challenges such as complying with the food safety authority guidelines, double taxation, VAT, state-level controversies like allegations of water depletion, sugar imports, spurious drinks and more.

Ab India Banega Tiger.

Britannia Tiger's new TVC, created by Lowe Lintas, finds a link between the biscuits and the progress of the nation. The ad features a school assembly where a politician is giving a speech on how kids are the future of the nation and can make it the "Tiger of the world".

Loaded with the energy of Tiger (Taakat Iron, Glucose, Energy Roz), the brand promises no ‘khali pet’ and in the same breath promises of India’s progress.

Nike “I Am the Rules” Campaign

The only rules you should follow are your rules, says Nike in its new collaborative promotional project with Foot Locker, one of the most famous footwear retailers.

The Ad is being directed by Berlin-based music video directors Alex & Liane, stars the French world champion female boxer Ingrid Graziani and Arsenal footballer Andrey Arshavin, among otherathletes, designers, DJs and ‘sneakerheads’.

RCom, Universal Music in music content deal

Reliance Communica-tions (RCom) has entered into an exclusive strategic partnership with Universal Music to offer music-related services and content across RCom’s GSM, CDMA, 3G mobile and wireless broadband platforms.

This is the first ever biggest and most comprehensive music partnership signed in India by a telecom operator.

Tatas are India's most valued group with Rs 3.7 lakh cr m-cap

Coinciding with the beginning of a search for Chairman Ratan Tata's successor, the Tata Group has become the country's wealthiest, with a market value of about Rs 3,71,000 crore -- higher than that of the business houses led by the two Ambani siblings.

The Tata Group is followed by Mukesh Ambani-run Reliance Industries group as the second-most valued firm (Rs 3,21,750 crore), Anil Agarwal-promoted Sterlite group at third (Rs 1,35,300 crore), Anil Ambani group at fourth (Rs 1,25,000 crore) and Sunil Mittal-led Bharti group at fifth (Rs 1,20,500 crore), in terms of cumulative market capitalisation.
 
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