‘Cornetto Luv Reels’ - a series of short films based on user-generated content. Through a contest, the brand invited entries from young aspiring actors, music directors and scriptwriters to be a part of the initiative. The first film titled ‘Like I Love You’ was produced by MTV and Red Chillies Idiot Box.
From BizDom Blog
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Who said "The 'Hand of God' now belongs to me. Mine is the real 'Hand Of God'. I made the best save of the tournament. There was no alternative but for me to do that and when they missed the penalty I thought 'It is a miracle and we are alive in the tournament...'" ?
Tottenham Hotspur struck a shirt deal with Autonomy

Tottenham Hotspur Football Club has agreed a shirt sponsorship deal(restricted to Premier League games? with software company Autonomy Corporation.
The two-year deal, which begins from the start of the 2010/2011 season, will see the Autonomy brand feature on the Tottenham Hotspur shirt in Barclays Premier League matches.
Autonomy is the fifth brand ever to appear on the club’s shirt in its history, and replaces online betting company Mansion.com. Autonomy, a Ftse 100 listed company, is the UK's largest pure software company, with over 20,000 global customers and offices worldwide.
Autonomy’s work with Tottenham Hotspur includes consultancy support for enhanced services to fans and for the Club's new Stadium and Training Centre developments.
Manchester United sign Thomas Cook

Thomas Cook has taken over from Co-operative Travel as the official travel partner of Manchester United in a four-year deal.
Thomas Cook’s sports division will provide worldwide travel for the first team and officials, and will provide fans’ packages for away games in the Champions League and home fixtures.
The tour giant will also offer discounted travel deals to supporters through the club’s holiday club.
Mahindra Satyam to remain as the official IT service provider for the 2014 World Cup

Fifa has extended its deal with Mahindra Satyam for the company to be the official IT service provider for the 2014 World Cup in Brazil.
During this year’s World Cup in South Africa, Mahindra Satyam has housed the production centres handling live broadcasts to 317 channels in 214 countries. It is also where all the IT workload is handled as part of the deal with Fifa, world soccer’s governing body.
Bol Niti Bol - Online fiction show from Balaji Telefilms
ALT Entertainment, the new age content production brand from Balaji Telefilms, has launched Bol Niti Bol, an online fiction show on YouTube, Mid-Day.com and Rediff.com. The show content will be refreshed twice a week and there will be a total of 17 episodes of Bol Niti Bol.
Bol Niti Bol is the story of Niti, an average young girl who will chronicle her daily life through each episode of the show. Each episode shot on webcam will be Niti’s video diary about what new has happened in her life, who has she met recently, the boy she likes, her crushes, how she handles people who hits on her, in short everything which happens in a young girl’s daily life.
Mastiii - a new music and comedy channel
Sri Adhikari Brothers Ltd (SAB) officially launched its music and comedy channel Mastiii. The channel will play Bollywood music, mixed with comedy acts by comedians like Raju Srivastava, Sunil Pal, Suresh Menon, Shailesh Lodha, and Kiki Sharda. The 24-hour free-to-air channel will have 75 per cent music and the remaining 25 per cent will be comedy content.
The three ‘i’ at the end of Mastiii denotes the musical notes, while the logo has a butterfly with speakers in the place of eyes. It depicts the “masti ka keeda” feel.
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