Sri Adhikari Brothers Ltd (SAB) officially launched its music and comedy channel Mastiii. The channel will play Bollywood music, mixed with comedy acts by comedians like Raju Srivastava, Sunil Pal, Suresh Menon, Shailesh Lodha, and Kiki Sharda. The 24-hour free-to-air channel will have 75 per cent music and the remaining 25 per cent will be comedy content.
The three ‘i’ at the end of Mastiii denotes the musical notes, while the logo has a butterfly with speakers in the place of eyes. It depicts the “masti ka keeda” feel.