Saul Bass: Graphic designer

Saul Bass was a renowned graphic designer, best known for his work in the film industry and the design of some of the most important corporate identities in the United States.
Among them are AT&T, United Airlines, Minolta, Bell and Warner Communications. He also designed the poster for the Summer Olympics in 1984.

Ogilvy on recession

To cope up with the economic downturn, advertising major Ogilvy & Mather has kick started a special project called ‘Ogilvy on Recession’. The main objective behind O&M’s new initiative is to provide its clients strategies and tactics across marketing disciplines to tide over the slowdown.
Ogilvy & Mather Worldwide issued a brochure entitled "Optimizing the marketing budget during the recession." The publication provides practical advice on opportunities to lose, sustain or enhance investment in marketing. It is focused on the experience of how to win in the periods of recession and the best practices to follow.

The Nike+ Human Race

As part of its new advertising campaign, marking the 20th anniversary of its legendary slogan "Just Do It", Nike introduced "The Human Race". The Race was a global 10 km race series participating in 25 global cities on 31.8.2008.

IBM Project Big Green

IBM has started a new energy efficient and cost saving solutions to manage data center power and cooling.

Brand Update: Sonam Kapoor is a new BA for L'Oreal

Sonam Kapoor will be the new brand ambassador for L'Oreal, she is replacing former Miss World Aishwarya Rai Bacchan.
It is being rumored that Sonam has been signed for a very hefty amount though Ash still continues to be a part of the brand but not their face in India.



Now the trivia is her father ( Anil kapoor) has never endorsed any product....

National Geographic Ad: 'Think Again'

'Think Again' advertising campaign is created by TBWA, Delhi India.

James Bond 007 Quantum of Solace Coke Zero

Mere desh mein paisa sirf paisa nahi hai

A very good ad by ING's Corporate Campaign

Prasoon Joshi has written the script, penned the lyrics and composed the music for the TV commercial. The music was arranged by Monty Sharma of Saawariya fame and sung by Javed Ali.

History of ING in India
Pn 1991, Dutch insurer Nationale-Nederlanden and NMB Postbank Group merged to be known as Internationale Nederlanden Groep, or ING. The financial company entered India through a joint venture with Vysya Bank in year 1999.

rememberthemilk.com: web based task management and reminder app

On the Internet there are numerous applications aimed at improving the performance and organization of time, although each person usually has its own method, which feels more comfortable. One of the management systems of the time spent on the Net is GTD ( 'Getting Things Done'), on whose principles Remember The Milk is based. Recently they have announced theor first gadget to Gmail, and have also released an application for the iPhone or iPod Touch.

Launched: October 2005
Location: Sydney, Australia

Gajodhar Baba

The film has been released by Makemytrip.com, an online travel agency (OTA), to promote its online travel community site, OkTataByeBye.com. The film has been developed by Delhi-based interactive agency, Webchutney.