SMOKEFREE: Electronic Cigarette

Smokefree, an E Cigarette brand in India, based in Noida is the predominant player in the Indian market and has launched a line of e-cigarettes with hopes that the smokers in the nation will be able to switch towards a safer alternative.

Explore More: http://www.smokefree.in/

World's Most Expensive Coin: Double Eagle

The 1933 Double Eagle coin needs three security guards to accompany it wherever it goes. Nearly half a million of the coins were originally minted in 1933 in the midst of the Great Depression - but only 13 are known to exist today, the rest were melted down before they ever left the US Mint, sacrificed as part of a strategy to stabalise the American economy.

DRDO, BASIX, FICCI - BASIX Aahar to serve ready-to-eat roti, dal

Defence Research and Development Organisation (DRDO), BASIX, a social enterprise group, and Federation of Indian Chamber of Commerce and Industry (FICCI), have collaborated to launch Aahar - a pilot project comprising a range of ready-to-eat products. The collaboration focusses on food technologies developed by the Mysore-based Defence Food Research Laboratory (DFRL), part of DRDO. The objective of the project is to build women-oriented enterprises using food technologies of DFRL.

Aahar is the first pilot project that covers a set of technologies and products including ready-to-eat roti, and two variants in dal which are instant palak dal and masala channa curry mix. While a pack of two rotis is priced at Rs 15, a packet of dal will cost Rs 20.  Aahar is a hygienic, nutritious and convenient meal that tastes fresh with longer shelf life, and is quick to serve. While the roti has a shelf life of 15 days, the two variants of dal have a shelf life of 12 months under ambient conditions, according to Dr A S Bawa, director, DFRL.

It is official, Amul into 2012 London Olympics

The jewel of cooperatives Amul has agreed to sponsor athletes participating in the 2012 London Olympic. Amul produces milk and cheese which are source of energy for the athletes and hence the sponsorship, declared GCMM Managing Director R S Sodhi in a function at Delhi on Monday.

AP Gets a New Logo

Here is what is different about the AP‘s new logo, unveiled today:

The “A” is slanted the opposite way.
The “P” has been raised to the same height as the “A”.
The letters are black instead of red.
There is a red bar underscoring the letters.
This was the Beginning

What is Tata ClassEdge?

Tata ClassEdge is an innovative and comprehensive educational solution from Tata Interactive Systems (TIS)—is designed to help teachers deliver high quality instruction, with an effective blend of classroom activities and interactive multimedia demonstrations.
Based on the Multiple Learning Experiences Model—an instructional framework developed by Tata Interactive Systems—Tata ClassEdge aims to enhance students' social and thinking skills along with ensuring a thorough understanding of the curriculum content.

Chitrangada Singh is brand ambassador of Puma

Actor Chitrangda Singh, who was earlier seen endorsing jewellery and tea brands, will now promote fitness as the brand ambassador of Puma. The 35-year-old will endorse the brand’s various product range along with their latest running and fitness campaign called Move Faas, which can be seen across Puma stores in India.

MasterCard renews Champions League sponsorship

MasterCard has signed a three-year sponsorship deal for the 2012–15 cycle of the UEFA Champions League, continuing UEFA's relationship with one of the world's premier global brands.

Bridgestone becomes title sponsor of WSH

Bridgestone, the world’s largest tyre and rubber manufacturing company, has come on board as the title sponsor of World Series Hockey (WSH), the biggest-ever hockey league in the world. WSH is a joint initiative between the Indian Hockey Federation and Nimbus sports channel.

Microsoft's new Windows 8 logo ‎

Microsoft unveiled a new logo for the upcoming Windows 8, featuring a clean one-color design that leans heavily on its new Metro user interface.

Kellogg Grabs Pringles For $2.7B, Diamond Foods Loses Out

A box of Kellogg brand Special K bars sits below packages of Pringles chips. Procter & Gamble announced it will sell its Pringles product line to cereal-maker Kellogg for $2.7 billion

Marico buys personal care business from Reckitt

FMCG firm Marico today acquired a part of the personal care business of Paras Pharma, owned Reckitt Benckiser India.

Just before the IPL -2012, the Shahrukh Khan’s Kolkata Knight riders got a makeover. The new logo had been designed by Sophie Lutman of lambie-nairn agency. Talking about the new logo, SRK stated, “The golden color was because I like gold and the black has been changed because I was told that it was not lucky. And last year since we couldn't make it to the last four I can't even argue with it.”

Bunge India completes acquisition of oils & fats business of Amrit Banaspati

Bunge India also completed acquisition of rights to Gagan, the vanaspati brand held by Amrit Corp. Ltd.

Shah Rukh Khan to be Royal Stag’s new brand ambassador

Shah Rukh Khan and Seagram’s Royal Stag, have come together in an association that will ‘make it large’.

The Spanish Samuel Aranda won the World Press Photo Award

A portrait of a veiled woman cradling a wounded relative in her arms, taken in Yemen by Spanish photographer Samuel Aranda for The New York Times has won the top World Press Photo prize.

The photograph captured a moment in the conflict in Yemen, when demonstrators against outgoing president Ali Abdullah Saleh used a mosque in Sanaa as a field hospital to treat the wounded.

Reuters photographer Damir Sagolj won first prize in the Daily Life Singles category with his photograph of North Korea's founder, Kim Il-Sung on a wall in Pyongyang.

Chevy Sonic Says “Let’s Do This”

Chevrolet’s new campaign called “Let’s Do This” features the Sonic performing a variety of extreme stunts including skydiving and bungee jumping showing everyone that the all-new Chevy Sonic is up for adventure. It’s turbocharged, connected and fun to drive.

Read More: http://letsdothis.com/

DC’s new logo

DC scrapped the "Spin" logo that they've used since 2005 and are moving into the digital age with a new logo to portray the variety of properties that they offer.

"We didn't want a static logo, but a living identity that could capture the power of our characters and storytelling," says Amit Desai, senior vice president of franchise management. "What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there's a secret identity. When you think about Vertigo, it's this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There's more than meets the eye. You have to take a closer look to understand the richness of our characters and stories."

Starbucks ready to serve India!

After its conquest of China, global coffee giant Starbucks is set to roll out its first store in India this year. The Seattle-based Starbucks and the Tatas are close to inking a pact on the coffee giant's India retail foray.

“The agreement will be with the Tata Group companies. We are on the verge of signing the agreement, which will be finalised before the end of this month,” said Mr Hamid Huq, Managing Director, Tata Coffee. Tata Coffee would be setting up the supply chain and roasting facilities for Starbucks. 

Last year, Starbucks had signed a pact with Tata Coffee to source beans from the Indian vendor and also explore options to roll out its coffee stores in the country. Starbucks has been waiting for some time now to enter the rapidly growing Indian market, where changing lifestyles aided by rising disposable incomes have fuelled the growth of café culture in recent years.

The Italian coffee roasters Lavazza and Illy café, besides the UK-based Costa Coffee have already entered the Indian market in recent years, whereas Dunkin' Donuts and the Australian chain Di Bella Coffee have announced their entry plans. India has close to 2,000 coffee cafes and the market can absorb another 3,000 retail outlets.

7UP's ‘UPtimistic’ positioning

PepsiCo India has revealed the new positioning for its 100% natural lemon flavoured drink 7UP and its popular sub-brand Nimbooz. The new brand philosophy of 7UP, ‘Dil Bole I Feel Up’, celebrates India’s undying UPtimism and positive attitude with Bollywood actor Sharman Joshi as brand ambassador.