Desi Brand: Bisleri

Bisleri owes its name to founder Felice Bisleri, an Italian entrepreneur. In 1967, Bisleri set up a plant in Mumbai for bottling and marketing mineral water, which failed. In 1969, Bisleri was sold out to Parle Exports which was later renamed as Parle Bisleri Ltd.
It was bottled in glass bottles then. Early-1980s: Shifts to PVC bottles. Sales surge and in Mid-1980s: Switches to PET bottles, which meant more transparency and life for water.

Desi Brand: Parle-G

Originally called the Parle Gluco, it started life back in 1939 in Mumbai India as one of the first brands from Parle Products. The glucose biscuits success led to many me too competitors and so the brand changed its name to Parle-G. Today it enjoys enormous success and has its own superhero called G-Man who defeats evil on a regular basis, no doubt bolstered by the fact there is now a choco and cashew version of Parle-G.

Desi Brand: SG

We are starting a new series 'Desi Brand', where we will try to highlight some of the lesser known Indian Brand (Desi Brand). Here goes our first post...


Sanspareils is a French word meaning "Without Parallel" A philosophy the company follows to the core.
Established 1931, Sanspareils Greenlands has been primarily into exports of quality sports goods. A one-stop-shop for all international cricket brands to source their cricketing needs from.
Backed with all the experience and know-how from its international exposure, it was only in 1982 that the company began selling in India under its own brand name -- SG. Thus began a new era in Indian cricket, with world-class equipment now available within the country for the first time. Naturally, in a short span of time, SG became the market leader -- setting standards for others to follow.