Brand Update

Desi Brand

The GuestQuiZMAster (GQM): Aniruddha Dutta Part 4

Q1. The East India Company thought that this project would take about 5 years but eventually it took more than 60 years, draining the profits of the Company, so much so it was brought under the Crown after 1857. Because of the extent of the task at hand, at times the party to carry out the exercise numbered 700 people. It started on 10 April 1802 near Madras.

Q2. As a traditional homage, whose nose do students in MIT rub, hoping it would result in good luck. Generations of MIT students have rubbed the nose to a high sheen, many of them en route to an exam.

Q3. X had registered its trademark in India in 1979, but had neither launched their products nor had any franchisees till date. Recently they were involved in a Pune high court interim decision which said that even advertisement of trademark without the existence of goods in the market amounts to the use of the trademark. The namesake which was taken to court by X has been in existence since 1989 and is owned by Shapoor and Anahita Irani.Identify X.   

Q4. This body was was recommended in 1945 and formed in 1946 to oversee the work of the three Central Universities of Aligarh, Banaras and, Delhi. It was formally established in November 1956, by an Act of Parliament in 1956, as a statutory body of the Government of India. As of 2009, it also is responsible for forming regulations on curbing the menace of Ragging in Higher Educational Institutions. In 2009, the Union Minister of Education made open the government of India's plans to close down the body in favour of a higher regulatory body with more sweeping powers. However, as of 2012, the body still operates. Which body is this whose motto is" Gyan Vigyan Vimuktye"?

Q5. In 1910, two Chinese cooks at Tokyo’s Rairaken restaurant introduced a signature dish with salty broth and noodles. They called it Shina Soba. What is the present name given to this preparation?                          
Q6. In 1928, Henry Ford set up an industrial town in the Amazon Rainforest for the purpose of securing a source of cultivated rubber for the automobile manufacturing operations of his company. The mostly indigenous workers on the plantations, given unfamiliar food such as hamburgers and forced to live in American-style housing, disliked the way they were treated. Ford forbade alcohol and tobacco within the town, including inside the workers' own homes. The inhabitants circumvented this prohibition by paddling out to merchant riverboats moored beyond town jurisdiction and a settlement was established five miles upstream on the "Island of Innocence" with bars, nightclubs and brothels. What was the town that Ford setup called?

Q7. She sat on the boards of many corporations and organizations including The Walt Disney Company, Del Monte Foods, and the National Wildlife Federation. In 1967, she ran unsuccessfully for United States Congress, and was appointed United States Ambassador to Ghana in 1974 and to Czechoslovakia in 1989.

Q8. By the early 1920s, he had become increasingly frustrated by the fact that college graduates applying to work for him didn’t have a wealth of knowledge comparable to his own. To test the mental mettle of incoming job seekers, he administered to each a series of 150 questions, tailored to the position for which they were applying. Of the over 500 who took the test, only about 35 passed to his satisfaction. Since he refused to release his questions and answers, so the public had to rely largely on the memory of his “victims” for the complete list. Magazines subsequently began running “_____ pop quizzes,” and rival employers began conducting employment quizzes of their own.   

Q9. Founder Richard Schulze called his company Sound of Music when a tornado whipped through Roseville on June 14, 1981, destroying the store and littering the area with merchandise. Employees recovered the scattered inventory and stacked it on tables in the store’s parking lot. Sound of Music slashed prices and advertised a “Tornado Sale.” The sale also was promoted as a “___,” and people stood in long lines to buy the discounted goods. The event’s success led the company to develop a strategy of heavy advertising, steep discounts and stores with expanded selling space. Two years after the tornado, the company’s name was changed to ____, and it opened its first big-box store in Burnsville.   

1. The great India trigonometrical survey
2. George Eastman
3. Burger King
4. UGC
5. Ramen Noodles
6. Fordlandia
7. Shirley Temple
8. Edison
9. Best Buy
Copyright © 2013 Bizdom