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Brand Update

Desi Brand

PayPal’s New Logo

Yves Behar and his team at Fuseproject have developed a new brand identity and logo for PayPal. The refresh wants to reflect the ways the company makes it easier and safer for you to use money. The new logo has been condensed and modernized without losing the core of PayPal’s identity. The new wordmark was changed to a more youthful Futura typeface and was spaced closer together to create a mobile-ready compactness.
 
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