Japanese tyre manufacturer Toyo Tires and Rubber has agreed to become a premium sponsor of Italian Serie A football club AC Milan.
The deal will begin immediately and run through the 2015-16 season.
Toyo Tires becomes the first Japanese company to join Milan’s commercial portfolio at the premium level. Fellow Japanese firm, IT equipment and services company Fujitsu, agreed a three-year deal to become an official partner in February. The two deals come after Japanese international forward Keisuke Honda joined Milan from Russian Premier League club CSKA Moscow in the January transfer window.