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Brand Update

Desi Brand

Business News Update

April 2014

-Hyundai India unifies used car business under 'H-Promise'
-Philips has exited the TV business globally and licensed the brand to Videocon for the Indian market.
-Lenovo signs Ranbir Kapoor as brand ambassador for smartphones in India
-Sachin has been named as brand ambassador for the Kochi team, owned by PVP Ventures, a Mumbai-listed company primarily involved in construction and real estate.
-Delhi's ISL team, will be owned by cable TV distribution company DEN Networks Ltd.
-Kolkata has several owners, including Ganguly and Atlético Madrid.
-Corporations associated with the I-League: UB with Mohun Bagan and East Bengal, Aircel with FC Lajong (of Shillong) and JSW with Bangalore FC. 
-PRO KABADDI League, to be inaugurated in July-August this year. Eight city-based teams: Jaipur, Mumbai, Bangalore, Chennai, Delhi, Kolkata, Pune and Patna. Promoted by Anand Mahindra and Charu Sharma. Team owners include Ronnie Screwvala, Mukand Group, Kishore Biyani, Abhishek Bachchan and Udav Kotak.
-Yepme.com, India's first online fashion brand has roped in ace filmmaker and actor, Farhan Akhtar as its brand ambassador
-DrinksRus Beverages Pvt Ltd, set by Austrslian firm DrinksRus Pty Ltd, has launched Macedonian wine brand Dalvina in India.
-Voltas Topples LG, Samsung In Consumer Electronics; Grabs No 1 Spot In ACs.
-Finnish premium water brand, VEEN Waters, will launch two new brands in India as part of a global product portfolio expansion. The two new brands -- Veen Classic and Veen Still - will be packaged as spring water sourced from Bhutan. Veen is the 'official water' of F1 lounge in London since the last four years besides having partnerships with Arsenal Football Club and other lifestyle sports.
-Cadbury India changes name to Mondelēz India Foods. 
-Nagarjuna to host KBC's Telugu version on Maa TV. 
 
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