Allen Solly has adopted a contemporary version of the Stag as its new brand mark.
The new mnemonic was first seen in their Coat of Arms. A true
testimony to Allen Solly’s aristocratic British heritage, the Coat of
Arms featured elements such as the Allen Solly Monogram, the Ram and the
Stag, elements that represented the culture of the company and its
products. The Ram was symbolic of the English wool industry and Allen
Solly’s place within it while the Stag was representative of the city of
Nottingham, wherein lays the brand roots.