Brand Update

Desi Brand

Allen Solly got a new look, 'Stag' logo

Allen Solly has adopted a contemporary version of the Stag as its new brand mark. The new mnemonic was first seen in their Coat of Arms. A true testimony to Allen Solly’s aristocratic British heritage, the Coat of Arms featured elements such as the Allen Solly Monogram, the Ram and the Stag, elements that represented the culture of the company and its products. The Ram was symbolic of the English wool industry and Allen Solly’s place within it while the Stag was representative of the city of Nottingham, wherein lays the brand roots.

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