“Redneck is a historically derogatory slang term used in reference to poor white farmers in the Southern United States. It is similar in meaning to cracker (especially regarding Georgia and Alabama), hillbilly (especially regarding Appalachia and the Ozarks), and white trash (but without the last term's suggestions of immorality).
The Redneck Games are held in East Dublin, Georgia annually. The games were started by General Manager for WQZY-FM «Y96»; Mac Davis in response to a comment made by the media; that when the 1996 Olympic Games went to Atlanta, it would be held by a group of rednecks”. – Wikipedia