Cholayil Private Limited (CPL), a Chennai-based Rs 100-crore FMCG company, announced the acquisition of Krishna Thulasi, a leading herbal soap brand owned by Krishna Herbals based in Kollam.
CPL had acquired one of Kerala's oldest brands of talcum powder and soap, Cuticura, in 2001, which now has 15 per cent market share in the Kerala market. The company has also planned to launch a number of beauty and cosmetic products like hair cream and face cream shortly. It will also launch a low-price soap brand, My Sop, for markets like Maharashtra and Uttar Pradesh.
With a turnover of Rs 5 crore, Krishna Thulasi is one of south India's admired brands of herbal soap and other personal care products like herbal shampoo and face beauty gel.