Zee TV, India’s Hindi entertainment channel, donned a new brand identity featuring a new logo with a slogan ‘Umeed Se Saje Zindagi’ with the objective of taking forward a progressive outlook for the channel.
Developed by the in-house team, Zee TV’s aqua blue colour new logo features a stylish font. The new age design with its upward flourish signifies the upward movement of desires and wishes. The abstract form of the ‘Z’ and vibrancy of aqua blue bring in modernity and freshness to the brand. “The unshackling of the ‘Z’ from the box symbolizes today’s woman’s zest for life and confidence to go out in the world beyond her home. The overall design has a progressive feel and reflects the idea of looking into the future with hope and depicts a more dynamic and spirited outlook. The rainbow of hope is a very important element of the new packaging.
Zee was launched in 1992 against the backdrop of post-liberalization with its social, cultural and economic upheaval, Zee brought a new meaning to entertainment in India.