Brand Update

Desi Brand

Sharman Joshi to endorse 7UP in place of FIDO DIDO

Bollywood actor Sharman Joshi has replaced the cartoon character of Fido Dido as the face of PepsiCo's aerated drink 7UP.Sharman has been signed up for two years, and according to news sources he has been paid Rs.5 crore for the endorsement deal.

The campaign for the drink, 'Gussa Hatao, Chill Machao', involves two television commercials and will focus on simple issues of anger management.

Sharman said he was excited about the commercials, which will be aired by the end of March.

Trivia : Raj Kumar Hirani is going to shoot these ads
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