On his website, The explains that an algorithm is used to produce the logos based on just three shapes and 12 different colors. The algorithm produces a logo for each staff member at the Labs, combining personal branding with organizational branding. Despite the unique nature of each logo, they are clearly related. According to the designer, the logo’s varying nature represents what MIT Media Labs does:
Each of the three shapes stands for one individual’s contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.
Below, you can see just a few of the 40,000 variations.
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