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Microsoft Zune's zeal ends as iPod proves to be Apple of the eye for music lovers

Four and a half years after Microsoft decalred war on Apple iPod do they realize that iPod is after all the most sought after music player in the world.Many experts have admitted that the lead taken by Apple in music industry was far too wide to chase.

The company will not further develop the handheld device and will instead focus on integrating its Zune software into future versions of its Xbox console and Windows 7, according to a Bloomberg report.
The decision effectively ends Microsoft's bid to challenge the supremacy of the iPod, which revolutionised the portable music market in 2001.

The devices, which have a small but devoted fan base, play music and video downloaded via the Zune Marketplace, Microsoft's answer to Apple's iTunes.

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