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Timex invites the world to ‘Wear it Well’

To help commemorate its 160th anniversary, Timex has unveiled a multi-million-dollar marketing campaign that focuses on its American heritage and its portfolio of watches which feature classic styles that stand the test of time.
Since the 1950s, Timex has been known to many as the brand that “takes a lickin and keeps on tickin”. However, that will change as Timex is poised to launch one of its largest-ever marketing and rebranding initiatives.

 
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