Tata Elxsi and international children's entertainment company A Squared Entertainment (A2) have formed a joint venture. The JV will create, develop and distribute original brands, including animated entertainment and digital gaming.
"This venture will combine the best of creative and marketing skills from Hollywood and the animation production experience and scale of Visual Computing Labs of Tata Elxsi to create meaningful and purposeful content of which we can all be proud of," said Tata Elxsi MD and CEO Madhukar Dev.
- A2 is a brand entertainment company that creates, develops, produces, programmes, markets, merchandises and distributes content across all channels: online, offline, on-air and at retail outlets.
- Its headquartered in Los Angeles, A2 Entertainment was created by co-presidents Andy Heyward and Amy Moynihan Heyward in 2009.
- A2 Entertainment is know for producing Secret Millionaire's Club with billionaire Warren Buffett and Gisele & the Green Team with Bundchen.