Brand Update

Desi Brand

Personalised service from Prada

Running with the adage that it's "all in the details", Prada will be launching its "Made to Order Lettering" service for items from its travel collection. Backpacks, trolleys and tote bags can be customised with letters that come in pop art-tastic colours and prints. As ever, celebrities have been swift to adopt the look, with Kate Winslet and Renée Zellweger already papped with their initials totes.

Prada isn't the only label to offer a personalised service. Louis Vuitton launched "Mon Monogram" in 2008 with its popular Speedy handbag and Keepall travel bag, allowing customers to choose letters and stripe patterns from 17 colours. Handbag queen Anya Hindmarch takes the idea further with her bespoke service, where bags, leather goods and travel pieces can be embossed with your name, a personal message, or even a drawing. 

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