Brand Update

Desi Brand

Oblation Run (University of the Philippines)

Nude members of a university fraternity (C) run through a crowd of fellow students during the traditional 'Oblation Run' at the University of the Philipppines campus in suburban Manila on December 15, 2010. The nude run is used each year to draw attention to the major issues of the day in the Philippines.

Since its inception in 1977, the Oblation Run has sought to bring to the awareness not only to students but also to the general public the burning issues of the day.

The Oblation (Pahinungod) is a concrete statue by Filipino artist Guillermo E. Tolentino which serves as the iconic symbol of the University of the Philippines. It depicts a man facing upward with arms outstretched, symbolizing selfless offering of oneself to his country.
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