Brand Update

Desi Brand

Mills & Boon invites Indian Women to join their circle of true ‘Friends for Life’

Harlequin Enterprises Ltd., the global leader in series romance and publisher of the most widely read women's fiction books “Mills & Boon,” is coming closer to the heart of the Indian woman.

Mills & Boons books have often been seen as a close friend and companion of women from early teenage years through various phases and stages of their lives, from a quick daily read, to being a vacation companion, rejuvenator, emotional advisor and even an imaginary friend and confidant - a true “Friend for Life.” Inspired by the results of research among Indian women, HMBI is committed to further strengthen its relationship with them by engaging in various customer connect activities. “Friends for Life” is new nationwide initiative which invites readers to share their experiences and thoughts on how or why Mills & Boon has been their friend through the journey of life.

Any woman residing in India can log onto by 25th October 2010 and share how Mills & Boon has been her friend for life. An illustrious panel will identify 10 best ‘Friends for Life’ and invite them for a discussion to select a “Ms. Mills & Boon India - Friend for Life 2011.” This special woman will be handed over her title in person by the hero of many women’s dreams, Bollywood actor John Abraham, over a special friendship hour with him.
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