Brand Update

Desi Brand

LoGO TaLe: Transport Corporation of India

The new company logo has been given a spiral effect. It has been taken from the old triangle to show TCI's metamorphosis. The colour palette – yellow and black has been chosen to reflect the philosophy of customer responsiveness and progress. The chrome yellow represents friendship, optimism, warmth and energy. This contrasts with the black shadows, which signify stature, authority and boldness.
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