Brand Update

Desi Brand

Mumbai's "dabbawalas" are learning English and Computers

Mumbai’s ‘dabbawalas’ after giving management lessons to many; are now taking special classes for English as well as in the computers to come closer to the modern customers. The President of the Nutan Mumbai Tiffin Box Suppliers, Raghunath D. Medge, explained the need for learning computers and English.
“Our customers give the address of their destination, office or residence in English, so it is difficult for us to understand. So, we have to ask people walking on the streets for that address. But everybody is so busy, that they don’t help us out. So, if we will learn English then it will be easy for us to read the address of our customers and will help us in delivering the tiffin easily,”.

The special programme of English and computer training was jointly launched by the Mumbai Yashwantrao Chavan Maharashtra Open University (YCMOU) and the Agrawal Institute of Management and Technology for the 5,000 ‘dabbawalas’ of the city.

‘Dabbawalas’ has given lessons on management and business skills, time management, customer satisfaction, loyalty, error-free methods etc to the corporate world. In 2004, the ‘dabbawalas’ went to the prestigious IIM Lucknow to give a presentation to management students.

Would you like to contribute on Bizdom: Send your GYaan at
Copyright © 2013 Bizdom