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TATA CRUCIBLE 2010 – CORPORATE EDITION – CHENNAI PRELIMS Q&A


Contributed by Jayakumar G B & Madanish kanna

1. What meaning “little bits of gold” in Spanish was introduced by Alex Foods in 1964? (Hint given: Alex Foods was later acquired by Frito Lays)



2. What is the name of the Venture capital fund started by Infosys N.R.Narayana Murthy from a Tamil Root word?



3. Complete this Quote by Coco Chanel: I want to give women….. a scent that smells like a _________ not like a flower.



4. In the year 2000, which film personality did “LEGO” teamed up to create the movie maker set for children?



5. Which entrepreneur initial stands for “Gorur Ramasamy Iyengar”?



6. Which company (retailing) is known for introducing “Blue light Specials” as they occurred at surprise moments when store worker would light up a mobile police light & offer a discount in a specific department of the store?



7. Which Tobacco company’s crest features the word “Veni, Vidi, Vici” meaning “I came, I saw, I conquered”?



8. Based on the patented invention created by Clyde J. Coleman & Charles F. Kettering, what was first installed in “Cadillac” in 1911? Later on, it was also introduced in two-wheelers?



9. What started out as a cable television channel called “pinwheel” then changed to “orange splat”?



10. What was unveiled by Steve Ballmer on May 28, 2009 at D: All Things Digital Conference hosted by the Wall Street Journal?



11. Who became the youngest ambassador of the United Nations “World food programme” in 2004?



12. Which brand you would associate with Ashok Kumar, Shami Kumar & Saeed Jaffrey advertised at various times?



13. Tax introduced in 1535 by King Henry VIII of England & in 1705 by Tsar Peter I of Russia. (Hint: Applicable only to males)



14. Which watchmaker company was founded in 1853 by Charles-Felicien along with his son Charles-Emile?



15. Which company was known as “company Bahadur” in India?



16. If you are TBTF in credit market, where you lower your risk and add more attractive investment. What is TBTF?



17. This statue in Venice is an inspiration for?



18. ‘Grrr! Magazine’ for kids is brought out by which organization founded by Ingrid Newkirk & Alex Pacheco?



19. Designed by fragrance experts, which product is inspired by the West Indies cricket team’s victory sign – the high five – which they liberally flashed & popularized on the cricket field? (Hint: Manufactured by CavinKare)



20. Star Health Insurance company became the 1st ever Indian company to provide Insurance to which particular group of people?



21. Identify this business personality. (Hint: Big name in Infrastructure sector)



http://www.jbs.ac.in/jbs/images/Jaiprakash_Gaur.png





22. Identify this marketing guru.



http://clickdocuments.com/public/image/seth-godin.jpg



23. Identify the logo. (Hint: Coffee chain in India)



http://www.mocha.co.in/images/concept%202.jpg



24. Which company has the distribution rights for this movie? (“Thillalangadi” – Tamil Movie poster shown)



25. Coin released on what occasion?
 
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