Brand Update

Desi Brand

Diesel 'Be Stupid'

Posters for the Diesel fashion chain showing women 'flashing' have been banned as indecent and for promoting anti-social behaviour.

The theme of the posters tapped into the ladette culture that sees aggressive and drunken women flashing various parts of their bodies in town centres most weekends.
The Italian fashion brand claimed the posters were an effort to give femininity a different, more confident and masculine feel.
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