Brand Update

Desi Brand

If the coach goes naked, we will, too. Pepsi promises.

Diego Maradona, the coach for Argentina’s football team recently stated that he will run the streets of Buenos Aires undressed if his team becomes a champion. Now Pepsi-Argentina has launch a campaign model on this promise
PepsiCo announced that the soft drink will be sold with no label for a week in Argentina if that country wins the football tournament. BBDO Argentina created print ads for the company illustrating what the un-labeled bottles will look like with only a blue label around the neck of the bottle stating, “If the coach goes naked, we will, too. Pepsi promises.”
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