Brand Update

Desi Brand

Mascots for the London Olympics - 2012

Wenlock and Mandeville, the mascots for the 2012 Olympics in London, England. Wenlock will represent the Olympic games and Mandeville will represent the Paralympic games. Their names are a piece of history,

  • Wenlock is named after the Shropshire town of Much Wenlock where, in the mid-19th century, the Wenlock Games became one of the inspirations for the modern Olympic movement.
  • Mandeville’s name is derived from Stoke Mandeville, in Buckinghamshire, home to Stoke Mandeville Hospital.

In the 1940s Dr Ludwig Guttman came to the hospital to set up a new spinal unit to help former soldiers suffering from spinal cord injuries. Looking for ways to inspire those in his care he encouraged them to take up sport and the Stoke Mandeville Games was formed, widely recognised as a forerunner of the modern Paralympic movement.
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