The term ‘love’, meaning 0, in tennis is derived from the French ‘l’oeuf’, meaning ‘the egg’ – an egg looking not unlike a 0. The same thinking gave rise to the use of ‘duck’ in cricket for a batsman’s score of 0. Scratch is the golfing term for 0, as in ‘scratch out’, meaning to erase. A ‘scratch golfer’ plays off a 0 handicap. Nil is a term that is rarely used outside the field of sport (one exception being the medical phrase ‘nil by mouth’, meaning ‘not to be swallowed’). Nil is a simple abbreviation of ‘nihil’, the Latin word for nothing.
From origin of Maruti to the existence of Durga Bhabhi
I was invited to meet Mr. Arvind Srivastava (owner of Lucknow based MBA-Preparation-Coaching -ICC) with whom I had worked in the past, and was greeted by another acquaint, Gurjeet Sir ( ICC's maths and reasoning faculty). It was a very exciting meet, which ended up in throwing some trivia’s , little-bit of India TV or Aaj-Tak type news (like Rahul Baba’s would-be is Jatin Prasad’s sister) and lots of just-concluded-IPL’s( which was won by UPA) debating content.
Now, the two most amazing fact which I had not known before this meet was the origin of Maruti and existence of Durga Bhabhi in my own city.
You don’t know who Maruti Mohan was...?
Like a typical UP wala all three of us started our debate on the outcome of just concluded political league, in between to that discussion here come an interesting trivia for all of you ..
Me: I was so happy that Junta in Lucknow taught Akhilesh Das a lesson that no one can win election using only money-power
Gurjeet Sir: what more interesting is that Lucknow has shown it twice, first it was V. R. Mohan now its Das. (I posted a qts on Mr. Mohan in the BiZdom 3*3 no 26, he is/was the owner of Mohan Mekin)
Arvind Sir: ok both of you tell me about another thing which is often seen by us and is very much part of V R Mohan.
After a silence of few seconds and our lack of knowledge, came the word ‘Maruti’
Gurjeet Sir: Ohh I was thinking that
Totally confused or rather in another world I asked them the logic, which was quite surprisingly responded by Gurjeet sir “ aare tu Maruti Mohan ko nahi janta...aare Sanjay Gandhi ki girl friend thi..V R mohan ki beti..jis ke naam pe Maruti company is named”
Now it was my turn to surprise and hence responded ...never heard of this story..so here come the golden word
Gurjeet Sir: this ‘Fact’ was never shown light, after another amazing event, when the PM son was forced to marry a girl and even his mother was not part of it and infact bridegroom himself was not part of it as the marriage took place on gun-point.
Given the conviction of both of them and their knowledge on political circle, I am now happy forced to accept this story as a fact..
Below is the little prove of what I am saying ..[text is taken from a book called Committees and Commissions in India [...]: A-D. 1977]
You don’t know Durga Bhabhi also....
I didn’t felt bad on my lack of knowledge on Maruti Mohan, but on the account of Durga Bhabhi, it was a humiliation.
Anyway to cut the story short, Durga Bhabhi had spend most of his post-independence life in Lucknow and she was the founder-principal of Lucknow Montessory School . In the movie Rang de Basanti, Soha Ali Khan is shown in her role.
Now, the two most amazing fact which I had not known before this meet was the origin of Maruti and existence of Durga Bhabhi in my own city.
You don’t know who Maruti Mohan was...?
Like a typical UP wala all three of us started our debate on the outcome of just concluded political league, in between to that discussion here come an interesting trivia for all of you ..
Me: I was so happy that Junta in Lucknow taught Akhilesh Das a lesson that no one can win election using only money-power
Gurjeet Sir: what more interesting is that Lucknow has shown it twice, first it was V. R. Mohan now its Das. (I posted a qts on Mr. Mohan in the BiZdom 3*3 no 26, he is/was the owner of Mohan Mekin)
Arvind Sir: ok both of you tell me about another thing which is often seen by us and is very much part of V R Mohan.
After a silence of few seconds and our lack of knowledge, came the word ‘Maruti’
Gurjeet Sir: Ohh I was thinking that
Totally confused or rather in another world I asked them the logic, which was quite surprisingly responded by Gurjeet sir “ aare tu Maruti Mohan ko nahi janta...aare Sanjay Gandhi ki girl friend thi..V R mohan ki beti..jis ke naam pe Maruti company is named”
Now it was my turn to surprise and hence responded ...never heard of this story..so here come the golden word
Gurjeet Sir: this ‘Fact’ was never shown light, after another amazing event, when the PM son was forced to marry a girl and even his mother was not part of it and infact bridegroom himself was not part of it as the marriage took place on gun-point.
Given the conviction of both of them and their knowledge on political circle, I am now happy forced to accept this story as a fact..
Below is the little prove of what I am saying ..[text is taken from a book called Committees and Commissions in India [...]: A-D. 1977]
You don’t know Durga Bhabhi also....
I didn’t felt bad on my lack of knowledge on Maruti Mohan, but on the account of Durga Bhabhi, it was a humiliation.
Anyway to cut the story short, Durga Bhabhi had spend most of his post-independence life in Lucknow and she was the founder-principal of Lucknow Montessory School . In the movie Rang de Basanti, Soha Ali Khan is shown in her role.
Married to Bhagwati Charan Vohra, another freedom fighter, Durga Bhabhi was a simple housewife living in Lucknow till her husband’s death. Vohra, closely associated with Hindustan Socialist Republican Association as well as Bhagat Singh, Sukhdev and Rajguru, died in an explosion while conducting bomb trials. It was then Durga Bhabhi took over. Her house became a meeting point for freedom fighters with Durga Bhabhi taking part extensively in the discussions.
But her most famous contribution was when she pretended to be Bhagat Singh’s wife and together, they managed to flee from the first-class compartment of a train, after Bhagat Singh shot Saunders, a British official.
After independence, Durga Bhabhi opened Lucknow Montessory School for poor children in Purana Qila area. She died at the age of 92 in 1999, and was survived by her son Shachichandra Vohra.
Intern Auction
What an idea sir ji, for an institute, 'Intern Sale to highest bidder!'.
The new crop of 40 summer interns at Crispin Porter & Bogusky are for sale on ebay. Usually interns get minimum wage, but this crew will be topped up by the highest bidder.
The winning bidder will receive a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials.
PS: Crispin Porter + Bogusky is a full-service advertising agency.
The new crop of 40 summer interns at Crispin Porter & Bogusky are for sale on ebay. Usually interns get minimum wage, but this crew will be topped up by the highest bidder.
The winning bidder will receive a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials.
PS: Crispin Porter + Bogusky is a full-service advertising agency.
Past, Present and Future of Media
Here is a span spot or a chart that gives an insight for evolution of various medium of media in the past two centuries.
1800 - The face to face period
In the 1800, the only way you could really interact with other people was to go out and meet them. It was all about face-to-face communication. If you wanted to sell a product, you would go to the local marketplace, where you would setup a stand. But this also meant that the only way for you to get information - or to give information back - was to be at the right place at the right time. You didn't really know what happened in another part of the city, nor could you sell your products to people in another place.
1900 - Read all about it!
By the year 1900, the newspapers and magazine had revolutionized how we communicated. Now we could get news from places we have never been. We could communicate our ideas to people we had never seen. And we could sell our products to people far away.
You still had to go out to talk other people, but you could stay on top of things, without leaving the city. It was amazing. It was the first real revolution of information. The world was opening up to everyone.
Read the full report
Wolfram Alpha
The next generation of search engines and potential Google Killer????, goes live. Wolfram Alpha reads your question in natural language, scans its own databases, and gives you the answer. Wanna know who shot Kennedy? No more poring through Wikipedia looking for hints. Wolfram Alpha will probably complement, rather than challenge, Google. Well the two sites offer two distinct services: Wolfram Alpha looks like it can't be beat when it comes to pulling up raw data and presenting it in a graceful, useable form, and Google is great for, well, everything else. Wolfram Alpha's focus on statistics and cold, hard data will make it more of a threat to Wikipedia more.
Air New Zealand staff have nothing to hide
To convey their message that they have nothing to hide from its customer ( esp about the pricing), Air New Zealand has run this ad campaign
Another video, showing the making of this campaign
Another video, showing the making of this campaign
Lipton has to remain "STAY SHARP" against "Jaago Re"
HUL has woken up to Tata Tea’s mega success with the "Jaago Re" campaign and has launched ‘Stay Sharp’ for Lipton. The idea is to leverage the online space to launch and build consumer engagement with the Lipton Yellow Label tea, which was visible mainly at tea and coffee vending machines in offices.
The result: Lipton’s new digital campaign is all about the world's largest jigsaw puzzle consisting of 25,000 pieces, which are further broken into 1,000 parts with 25 pieces each.
Brand positioning: Lipton relaunched its yellow label tea in mid-April with increased focus on Theanine, a naturally found substance in tea which is known to increase 'alpha brain waves’ that are associated with a "relaxed yet alert" state of mind.
The puzzle, available on the website – www.stay-sharp.in — has been conceptualized by Royce B McClure who designed the world's largest commercially available jigsaw puzzle, titled Life: The Great Challenge, consisting of 24,000 pieces.
For example, in the FMCG category, mega digital campaigns such as Cadbury's meethamoments and HUL’s gangofgirls (Sunsilk) couldn’t create the kind of buzz jaago re did.
With elections round the corner, the campaign had an immediate connect. Result: jaago re has over 6,00,000 registered users besides the Facebook pages and thousands of views on YouTube. But now that the elections are over, Jaago Re may have lost its relevance. So what will be the Tata Tea’s next punch?????????
“Dobara mat poochna”- Salman Khan
Known for its memorable campaigns, Chlormint ropes in a brand ambassador for the first time. Salman Khan will be seen in the new version of popular ‘Dobara Mat Poochna’ campaign of Chlormint. The campaign is designed by Prasoon Joshi.
The other brand ambassador for Perfetti Van Melle in India is Kajol(Alpenlibe)
Vijender Singh to endorse Pepsi
Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.
Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams
Singh’s endorsements are handled by Infinity Optimal Solutions.
Trivia: Vijender Singh is Pepsi’s first non-cricket sports ambassador
Finally, sports other than cricket are getting limelight in India!!
I am Back
G R Gopinath, is all set to launch a door-to-door international freight and cargo service with effect from 27 May. The freight carrier, 'Deccan 360, which will start with an A310 freighter ( see the above picture), will add two more and will operate on its own fleet of aircraft.
All the best Sir...
Company History 9: American Airlines
In 1926, Charles A. Lindbergh was the chief pilot of Robertson Aircraft Corporation, which was based at an airfield in Forest Park. Soon Robertson Aircraft Corporation and about 85 other small airline companies were consolidated in 1929 and 1930 into the Aviation Corporation, which eventually formed American Airways, the immediate predecessor of today’s American Airlines. It was in 1934 that the company reorganized American Airways and became American Airlines, Inc. Not long after, American developed an air traffic control system that would later be used by all airlines and administered by the U.S. government. The company also introduced the first domestic scheduled U.S. freight service in 1944.
On April 15, 1926, Charles Lindbergh flew the first leg of the first round trip Chicago to St. Louis airmail flight. Flying the airmail was a dangerous business and Lindbergh had to jump from more than one aircraft because of weather or mechanical difficulties. This flight is considered to have been first start of American Airlines’ long history.
History of Smiley Faces!
The need to involve feelings and emotions in a written text existed long before the creation of emoticons and the emergence of computer networks. First such use is documented on April 1857, when the numeric code "73" was added in a message written in Morse code an a symbol of affectionate "love and kisses".
Later on , in September 1982, Scott Fahlman posted the following message to the BBS boards of Carnegie Melon University:
19-Sep-82 11:44 Scott E Fahlman :-) 19-Sep-82 11:44 Scott E Fahlman :-)
From: Scott E Fahlman From: Scott E Fahlman
I propose that the following character sequence for joke markers: I propose that the following character sequence for joke markers:
:-) :-)
Read it sideways. Read it sideways. Actually, it is probably more economical to mark Actually, it is probably more economical to mark
things that are NOT jokes, given current trends. things that are NOT jokes, given current trends. For this, use For this, use
:-( :-(
_______________________________________ _______________________________________
I propose the following character sequence for joke dial:
:-) :-)
Leedlo bowed his head. In fact, it is probably more economical to mark what is NOT a joke, given the current trend. In this case, use
:-(
In this message, Fahlman suggested the use of emoticons :-) and :-( to express emotions related to a written message, and more specifically to the reader could identify when a text should be understood as a joke and when not.
The other 'smiley'
The Smiley Face was actually designed in 1964 by Harvey Ball, a co-owner of an advertising and public relations firm in Worchester, Massachusetts. In the early 60s, State Mutual Life Assurance of Worcester initiated a merger detrimentrally affected company morale. In 1964, the company started up a “friendship campaign” to get employees to smile whenever possible, even while they typed reports. How did the company do this? This was where Harvey Ball came into play. Ball spent about 10 minutes designing the smiley face and the company gave him $45 in return. Ball received no other profit from his invention and he had never copyrighted it. By the 1970s, the smiley face became the ultimate symbol for Americans of happiness and joy.
Later on , in September 1982, Scott Fahlman posted the following message to the BBS boards of Carnegie Melon University:
19-Sep-82 11:44 Scott E Fahlman :-) 19-Sep-82 11:44 Scott E Fahlman :-)
From: Scott E Fahlman From: Scott E Fahlman
I propose that the following character sequence for joke markers: I propose that the following character sequence for joke markers:
:-) :-)
Read it sideways. Read it sideways. Actually, it is probably more economical to mark Actually, it is probably more economical to mark
things that are NOT jokes, given current trends. things that are NOT jokes, given current trends. For this, use For this, use
:-( :-(
_______________________________________ _______________________________________
I propose the following character sequence for joke dial:
:-) :-)
Leedlo bowed his head. In fact, it is probably more economical to mark what is NOT a joke, given the current trend. In this case, use
:-(
In this message, Fahlman suggested the use of emoticons :-) and :-( to express emotions related to a written message, and more specifically to the reader could identify when a text should be understood as a joke and when not.
The other 'smiley'
The Smiley Face was actually designed in 1964 by Harvey Ball, a co-owner of an advertising and public relations firm in Worchester, Massachusetts. In the early 60s, State Mutual Life Assurance of Worcester initiated a merger detrimentrally affected company morale. In 1964, the company started up a “friendship campaign” to get employees to smile whenever possible, even while they typed reports. How did the company do this? This was where Harvey Ball came into play. Ball spent about 10 minutes designing the smiley face and the company gave him $45 in return. Ball received no other profit from his invention and he had never copyrighted it. By the 1970s, the smiley face became the ultimate symbol for Americans of happiness and joy.
Guys pray for rain
Few years back Playboy had a brilliant outdoor campaign in Dusseldorf, Germany. Idea was to change billboards based on the weather.
On based on the same theme Calvin Klein has come up with their version, a wishlist/pray-for-rain
On based on the same theme Calvin Klein has come up with their version, a wishlist/pray-for-rain
Company History 8: America Online
Stephen Case, America Online Inc.’s founder was a development manager at Pizza Hut when he became interested in a new online service called Source in the early 1980s. His interest led him to Control Video, a company that ran an online service for those using Atari computer games. In 1985, after financial struggles, the company was renamed Quantum Computer Services and began a new service called Q-Link, an online service for those using Commodore computers. By 1987 Quantum made agreements with Apple and Tandy due to Q-Link’s popularity, and a service called America Online was introduced in 1989 for IBM-compatible and Apple computers. Quantum Computer Services changed its name in 1991 to America Online.
The POST-IT Notes Story
Art Fry, the inventor of Post-It Notes, used 3M’s famed 15–percent rule to develop a bookmark he could use for his choir book. Needing a placeholder that would stick temporarily without ripping the pages, he heard of a 3M adhesive developed by Dr. Spence Silver that did not stick to a surface permanently. Working with developers in engineering and production, they developed a unique coating process that would apply the nonsticky adhesive to the back of small pieces of paper. Once the prototype was in place, Fry used company employees to test his bookmark. Initial feedback was not reassuring as critics thought they were too frivolous and expensive. It was only after receiving a letter with his “bookmark” used to add scribbled comments, that Fry realized he hadn’t invented a bookmark but rather a new way to communicate or organize information.
D Peppers Pepsin Bitters
D Peppers Pepsin Bitters' is suppose to be the-secret-formula for Dr. Pepper, recently made public by Bill Waters.
However, the maker of the soft drink says it's not the secret formula, but that hasn't stopped the book from generating interest at an upcoming auction.
He bought it for $200, suspecting he could resell it for five times that. Turns out, his inkling about the book's value was more spot on than he knew. The Tulsa, Okla., man eventually discovered the book came from the Waco, Texas, drugstore where Dr Pepper was invented and includes a recipe titled "D Peppers Pepsin Bitters."
However, the maker of the soft drink says it's not the secret formula, but that hasn't stopped the book from generating interest at an upcoming auction.
GREEN REVOLUTION OF SOFTWARE INDUSTRY
Open–Source movement/ free software movement began in 1983 when Richard Stallman announced the GNU. Idea was to start a freedom of movement for users of computers replacing software with restrictive licensing terms for free software.
These days this is referred as the green revolution of the IT sector, the earlier green revolution of the agricultural sector, brought about by scientists of Mexico, was due to the innovation of the HYV seeds, ones that have disease-resistance, high productivity and other desirable properties. Now compare and contrast this with the innovative idea of the open source software that gave way to the sowing of the creative ideas and capitalising on them by the real nerds, the hackers, whom the media has insinuated in the notorious image of the computer criminals!!
Now, this faction of innuendo-proof(disease-resistant) and high yielding software developers(geeks) syndicated to form the most popular enterprises of today Mozilla, Ubuntu, Paypal etc.; with some leading firms like Google, Sun etc. following the suite, thanks :) to their visionary leaders. But the true success does not only lie only in creation, that these people have been doing since ages, rather in acceptance of it. So users Thanks to U 2!! And today with Google becoming the leading software firm :D, the time has proved that this world is ready to accept the freedom of Business in real sense; it is no longer allowing any one "gate" to control this world of geeks and tie their creative skills into chains in the name of commercialization.
Hey! now please don't think this to be a drastic upturn of events suddenly, as if some outbreak of a fountain head in a day or so; this is what is referred to as the RISE OF NATIONS... This is the long cherished philosophy of collegial model of organization; and gradually, people came to terms with it.
The real individuals, who had since time immemorial been burned, poisoned, isolated by the so-called social humans. You remember Galileo, Copernicus, Socrates and many others how they were suppressed by the catholics!! :( But these hard core people, unperturbed of the charges like egotists blah-blah..., with the real motive of selflessly serving the society, did everything save yield!! And now their seeds, their hard-work, their vision, their perseverance is bearing fruits. We should be proud that we have come a long way up in the civilizational hierarchy that we can accept the purest form of business and individual. The world is undergoing another renaissance.
So, CHEERS FRIENDS!!!
These days this is referred as the green revolution of the IT sector, the earlier green revolution of the agricultural sector, brought about by scientists of Mexico, was due to the innovation of the HYV seeds, ones that have disease-resistance, high productivity and other desirable properties. Now compare and contrast this with the innovative idea of the open source software that gave way to the sowing of the creative ideas and capitalising on them by the real nerds, the hackers, whom the media has insinuated in the notorious image of the computer criminals!!
Now, this faction of innuendo-proof(disease-resistant) and high yielding software developers(geeks) syndicated to form the most popular enterprises of today Mozilla, Ubuntu, Paypal etc.; with some leading firms like Google, Sun etc. following the suite, thanks :) to their visionary leaders. But the true success does not only lie only in creation, that these people have been doing since ages, rather in acceptance of it. So users Thanks to U 2!! And today with Google becoming the leading software firm :D, the time has proved that this world is ready to accept the freedom of Business in real sense; it is no longer allowing any one "gate" to control this world of geeks and tie their creative skills into chains in the name of commercialization.
Hey! now please don't think this to be a drastic upturn of events suddenly, as if some outbreak of a fountain head in a day or so; this is what is referred to as the RISE OF NATIONS... This is the long cherished philosophy of collegial model of organization; and gradually, people came to terms with it.
The real individuals, who had since time immemorial been burned, poisoned, isolated by the so-called social humans. You remember Galileo, Copernicus, Socrates and many others how they were suppressed by the catholics!! :( But these hard core people, unperturbed of the charges like egotists blah-blah..., with the real motive of selflessly serving the society, did everything save yield!! And now their seeds, their hard-work, their vision, their perseverance is bearing fruits. We should be proud that we have come a long way up in the civilizational hierarchy that we can accept the purest form of business and individual. The world is undergoing another renaissance.
So, CHEERS FRIENDS!!!
Heineken - Walk in Fridge
Few month back, Heineken launched, what we called a superb advertisement (funny too): What women want and what men want?. Now their competitor (Bavaria) has responded in a very fun way, in their ad the men go wild in the walk-in fridge, the Bavaria guy goes and closes the door to lock them in, gets a Bavaria and then its time to spend with all the ladies.
Now here goes the counter-attack of Heineken...
Now here goes the counter-attack of Heineken...
The Man Time Forgot
TIME's first issue appeared on March 2, 1923 and was founded by Briton Hadden and Henry Luce, but after Hadden's death in 1929, Luce became the owner of the magazine and is considered one of the most important man in history of the media of the twentieth century. However many felt that TIME, almost forgot Hadden, so here is an interesting book on this topic. After all it wasn’t until after Luce’s death, in 1967, that Hadden’s name was restored to its place at the top of Time’s masthead.
It was Hadden, Time’s creative genius and editor, who would shape the style in which Americans think about and tell the news. In doing so, he set the foundation for the newspaper and magazine chains, radio and television networks, cable stations and Internet sites that have come to occupy a prominent place in the national culture.
Hadden told the news just as he viewed it—as a grand and comic epic spectacle. He hooked readers on the news and sold them on its importance by flavoring the facts with color and detail, and by painting vivid portraits of the people who made headlines. Offended by Luce’s desire for power, Hadden had been further depressed by a string of romantic failures. In his final few years, he had turned to the bottle, driven drunk through town, picked fights in speakeasies, and spent nights in jail.
Hadden had once said of their strange friendship. “No matter how hard I run, Luce is
always there.” Now Luce was at Hadden’s deathbed, ready to slog out the final grueling lap of their rivalry.
For several months Luce had been developing a plan to publish the company’s second major product—a business magazine to be called Fortune. Hadden was opposed. Believing the business world to be vapid and morally bankrupt, he had devoted the last few years to lampooning businessmen in print, even when they happened to be Time’s own advertisers. Luce was adamant. He kept coming to Hadden’s bedside, discussing draft articles and mock-ups. Hadden, true to form, had been drawn into a series of lengthy arguments. Day after day, Hadden and Luce had yelled at each other—so loudly that Hadden’s nurse could hear them from behind the closed door.
It was Hadden, Time’s creative genius and editor, who would shape the style in which Americans think about and tell the news. In doing so, he set the foundation for the newspaper and magazine chains, radio and television networks, cable stations and Internet sites that have come to occupy a prominent place in the national culture.
Hadden told the news just as he viewed it—as a grand and comic epic spectacle. He hooked readers on the news and sold them on its importance by flavoring the facts with color and detail, and by painting vivid portraits of the people who made headlines. Offended by Luce’s desire for power, Hadden had been further depressed by a string of romantic failures. In his final few years, he had turned to the bottle, driven drunk through town, picked fights in speakeasies, and spent nights in jail.
Hadden had once said of their strange friendship. “No matter how hard I run, Luce is
always there.” Now Luce was at Hadden’s deathbed, ready to slog out the final grueling lap of their rivalry.
For several months Luce had been developing a plan to publish the company’s second major product—a business magazine to be called Fortune. Hadden was opposed. Believing the business world to be vapid and morally bankrupt, he had devoted the last few years to lampooning businessmen in print, even when they happened to be Time’s own advertisers. Luce was adamant. He kept coming to Hadden’s bedside, discussing draft articles and mock-ups. Hadden, true to form, had been drawn into a series of lengthy arguments. Day after day, Hadden and Luce had yelled at each other—so loudly that Hadden’s nurse could hear them from behind the closed door.
Hadden, left, and Luce, center, in 1925.
Subscribe to:
Posts
(
Atom
)
Posts
