Is Aam Adami ka haat inspired from this temple?

People in Emur Bhagavathy (Hemambika) temple in Palakkad district believe that former Prime Minister Indira Gandhi was inspired by the deity of the temple. Its said that once late Prime Minister Indira Gandhi visited this temple. Then got impressed she took hand as the symbol for the Congress party in the next general election. This unique temple is believed to be the only one in the country where the idols are only Devi's 'hands' and the temple is also known as "Kaipathi" (hand) temple.

brand Equity Mumbai 09

A Big thanks to Joy Dhar for the questions


Brand Equity Quiz-Mumbai, 25th april,2009Questions for the prelim round.
1. Mr. Foster owner of Crompton & Greaves was the first in India to own _______
2. Walter cronkite role in CBS evening News program in America was the first in stating a new kind of concept in television Programs.
3. The classical Hippocratic oath taken by the doctors bars ________ and abortion.
4. Karmail ‘The most tourist friendly railway station of india’ is in which State.
5. Like Dharavi in Mumbai, old yorkvile(not sure) in New York ,Favels is in___________ .
6. Peter Drucker once said, basically any companies has only two functions to do Marketing & ___________.
7. Which city’s name is there in Haldiram’s logo.
8. In 1940’s Radio quiz in CBS a specific answers by participant started a new type of show, Where participant answers the question.
9. Grey Goose was tailor-made for the American market in 1997 as the brainchild ofSidney Frank ,is popularly known brand of _________ .
10. Copyright of which Indian author ended in 1st January, 2009.
11. In nailthethief.com site prize is given to through a thousand eggs on who’s face.
12. Dupont started collecting a specific kind of feedback system in organisation which later adopted by many others.
13. Syla Petit 1 st women pilot of India is the sister of which famous personality.
14. Some question related to Devil’s Advocate.15. Corrections Corporation of America manages ________ .
16 anna in British was equals one_______ .
17. What is their between the Wal and mart word in the logo of Walmart.Pictures
18. Pic of niranjan Hiranandani.
19. "Sorry no Peanuts" ad poster of Vadilal.
20. Logo of Deccan Chargers.

Prehistory of Michelin

The present Michelin Company dates back to 1829 when Édouard Daubrée marries a Scott, Elizabeth Pugh Barker niece of the scientist Charles Macintosh, who discovered the solubility of rubber in benzene.
The Daubrées family had created their fortune in trade – notably the sugar trade, which collapsed during the Napoleonic Wars with the crippling blockade against French shipping. He was soon joined by Aristide Barbier, a distant cousin and also a close friend.
Whatever else she brought to the marriage as dowry, Elizabeth Daubrée apparently was the niece – at any rate she had grown up in the shadow – of Charles Macintosh, the Scot who made rubber work for him at a time (1823) when inventors and entrepreneurs were looking for ways to manipulate the strange substance, and then to find practical uses for it. A little later, the miraculous process known as vulcanization – essentially the application of heat and sulphur to transform crude rubber into something at once stronger and more pliable – created an industry.
A decade and a half before this process was tried and proved successful, Macintosh had begun to strip off slices of crude rubber – hardened latex – to dissolve it in low-boiling naphtha, encasing it between layers of fabric to produce waterproof clothing material. By 1824 he was running a company bearing his name to make and sell his patented rainwear. Still later, his genial creation would be known universally as the ‘mackintosh’.

It was a rough moment in the Industrial Revolution. There was a race to be the first to file a patent, another race to be the first to exploit new and potentially profitable manufacturing processes. In 1839 Charles Goodyear first stumbled upon the vulcanization process that was to make all the difference, yet he had not had the business sense to nail down his patent in time. He even thought he could keep the discovery to himself while he negotiated its sale, letting samples get out of his hands, at which point a clever Englishman, Thomas Hancock, unravelled his secret by sniffing out the sulphur in it – and filed his own patent for vulcanization a year ahead of Goodyear’s (in 1843, to be precise). Goodyear fought back, threatening legal action if Europeans violated his rights. French rubber-makers who ignored Goodyear’s moral priority were taken to court, their defence led by none other than Aristide Barbier – armed with his legal background – and they won – in France at least; the year was 1854.

The original Barbier–Daubrée combination worked like a charm until the end, but the end always comes. They even died in harmony – Aristide Barbier in 1863 and Edouard Daubrée just a year later, having ensured the succession as best they could – given that Daubrée left two sons and widower Barbier two daughters. Of the Daubrée sons the elder, Ernest, already 34 years old at his father’s death, seemed to give the better guarantee that he could handle the succession. But now there was – or could be – a male pretender on the Barbier side. During the early years of the Clermont-Ferrand adventure Aristide’s daughters Emilie and Adèle had lived in Paris, raised by the sister of their long-departed mother. The story goes that when they were of the age to marry, the daughters had access to the best drawing rooms. But it was in Clermont-Ferrand that Aristide eventually found a man for Emilie, who by then was 24 years old. The prospective husband, a recent widower, son of a property lawyer, was himself a lawyer. And it was still further away from Paris – in Luz, a spa in the Pyrenees frequented by Aristide Barbier in his late and prosperous years – that his second daughter Adèle (then a ripe 21) was first seen in the company of a gentleman named Jules Michelin (a dozen years her senior).


Text taken from ( The Michelin Men - Driving an Empire, by I.B. Tauris)

Terminator-style-Beckham-campaign for Motorola

In his latest( and may be last) campaign for Motorola, Beckham is inspired by Arnold for a campaign, to launch the new Aura phone.

One of the features of this phone is its circular display, the first of its kind, which provides 16 million colors at 300dpi in a lens of 62-carat sapphire, one of the most resistant materials.

Interestingly AR Rahman has been signed for Rupees. 28 crore as the David Beckham replacement.

Is Breast Feeding giving you Sleepless Nights

Saw above line as the title of an ad, which further says: "...for working mothers breast feeding is a big challenge....even more challenging is to wake up repeatedly during the night....here is a modern science's reply to modern life style's challenge"

and It Breast Pumps, and what more it is available on rent also, so don't buy it just rent it...


In case anyone is interested visit this

Mr. Twitchiker

Now here is a freelance writer, whose twitter id is twitchiker, in an attempt to create an unique record. He want to go for a world trip relying only on his Twitter friends

His self-imposed golden rule was that he could only accept offers of travel and accommodation from people who use Twitter, a micro-blogging service that allows people to "tweet" what they're up to (or what they're thinking about) in 140 characters or less.

Smith was also banned from making any travel plans more than three days in advance and has to leave each location within 48 hours of arriving.

free coffee 4 students

Well as a students, most of us never bother to waste our time on the idiot box, this however lead to a problem to marketer, problem of promoting their brand.
Here is one solution as done by Baristas, by launching a student's-word-of-mouth-buzz-site http://www.freecoffee4students.nl/

Broken Spec and team no. 13 are not-so-un-lucky for my first Brand Equity Quiz

Broken Spec and team no. 13 are not-so-un-lucky

As i was leaving my home to board Delhi’s train, my mom chide me by saying don’t wear this broken-glass-spec, anyway I did. Later on when we were to be allotted the 13 no. As the team no., my partner also chide me, again I did the reverse.
In the break we were cursing our luck (as is the case in most of quizzes and for almost every quizzer) for missing some lollypops, even I felt to be on receiving end on being-un-lucky. Anyway, my first Derek-O-brain, quiz didn’t prove to be so as we ended third, after Great-Accenture team and NTPC’s team. However, we were lucky to be on stage at first as we had tied our score with SMS’ teams (my nameshake but a better quizzer, incidentally he also hail from lucknow )
Also, I must admit it was my partner because of whom we came third, great work Dada..

Now, for all those who are interested in getting the qts ( both prelims and of final) of the quiz, well u have to do some effort ( if you haven’t done so far) by “Subscribe via email”, button is in front of your eyes only. I will be mailing qts to the mail list....

"But inspite of the small crowd, there's quality here," he added. His words were prophetic as the Delhi round now can lay claim to a host of `first time' in the event so far. Be it the ruthless decimation of competition to emerge the clear winners a first or teams from Chandigarh and Lucknow (first time in 19 years) making it to the final six, a first as well in the Brand Equity Quiz 2009 presented by Idea.

Read more

News is a matter of diffrent views, which are mostly local in nature

News is a matter of perception, which is very-local-in-nature. One example would be yesterday’s IPL match, while Indian newspaper highlighted the contribution of old gun like Dravid and Kumble in RCB’s victory, this is what English media has to say about it

IPL 2 Trivia

1. Rajasthan hasn't hit a single boundary in the first 7 overs, against Royal challenger, first by any team.
2. RR scored 58, which is the second-lowest score in Twenty20 cricket, and the lowest in the IPL, score included only 1 four and two sixes.
3. After Amit Mishra and L. Balaji, Anil Kumble became the third Indian to take 5 wickets in IPL, other two bowler have anyway also taken hattrick. Best figure is by Sohail Tanvir (6 for 14) for RR v CSK
4. Anil Kumble's 5-wicket has another record, it is so far the most economical (1.57) 3.1 1 5 5 1.57
5. Worst Strike rate, and the credit goes to Dada, who made 1 run of 12 balls, SR of 8.33, against DC on 19-april.
6. Lowest score in the first 10 over is 31 for 3, by karbo na. Larbo na. Jeetbo na DC on 19-april.
7. Moises Henriques of KKR is a Portugal-born, thus the only one to be from that country in the IPL ( don't know about the world cricket).
8. Most economical spell ( complete 4 over) is by Edward against KKR, 4.0 1 6 1.50, second best is from Anil kumble, 1.57.
9. Delhi have three left-arm seamers, and one left-serm spinner in their attack: Sangwan, Nannes, Nehra and Vettori.
10. Yuvi hit the 100th six of the tournament against RCB, on 24-04-09.
11. 150th six was hit by Gayle against Bravo, on 27-04-09
12. In the battle-of-losers match ( KKR and RCB), on 29-04-09, five players come up and share an award for the most sixes
13. Least boundary hit by a team (whose inning has lasted for entire 20 over) is KXP, against MI, they got four 4s and 2 sixes, on 29-04-09
14. Charl Langeveldt struck with his first ball of the IPL
15. 295 is the number of runs for Ravindra Jadeja, the highest for Rajasthan Royals. It's also the highest for a batsman not having a single 50+ score in the tournament.
16. 101 is the lowest score made in the first innings, jointly shared by Rajasthan Royals and Kolkata Knight Riders (against Deccan Chargers)
17. 14 is the number of sixes hit off Shane Warne, the highest off a bowler.
18. 2 is the number of hat-tricks taken by Yuvraj Singh in the tournament, the only one to achieve this feat.
19. 28 is the runs conceded by Harmeet Singh and RP Singh in the most expensive over of the tournament, both in the same match.
20. 58 is the number of runs conceded by Mashrafe, the most expensive spell in the competition
21. Over the first two seasons in the Indian Premier League seasons, the Deccan Chargers have won fewer regular-season games than any other team: only 9 victories from 28.


will keep on updating as the tournament progress..

read first edition trivia at IPL trivia

Nano Samosa for this election season

Satya Sweet House in Kanpur has launched a Nano-Samosa, priced at Re 1, idea is to have mass-production-low-margin affair. His shop is a hot favourite with the political workers of the various political parties. On a daily basis, the shop sells nearly 1,000 samosas to the Congress and 600-700 samosas to the BJP. An equal amount of the snack is also sent to the Samajwadi Party (SP) and the Bahujan Samaj Party (BSP) offices.

Take it lightly...

Cadbury India has now taken the brand Perk online with their website www.takeitlightly.com. Though not much content is added on the site, only change is the countdown style of flash animation..

Ans also some funky messages during the time of flash-countdown

Kaya Skin care got new face

They have appointed Riddhima Kapoor Sahni as their new brand ambassador, thus replacing Aditi Gowtrikar. She is a daughter of Rishi and Neetu Kapoor and sister of actor Ranbir Kapoor.

Scarlett Johansson is the new face of Moët & Chandon

She was chosen by Moët & Chandon to give "a more youthful and fresh air to mark the centenary of champagne".

Late Night reporting

Sometime intense sleep force us to do mistakes, one such folly was from New Indian express


Title should be "Ivanovic double helps Chelsea stun Liverpool", not "
Ivanovic strike helps Liverpool enter last four"

Tata Crucible National Final 2009

Here are few qts ( as told by Souvik dada)

1. Mystical colours are the rural development initiatives of which tata co.?
2. Nicholls & steyn associates is a firm tht is in d news nowdays. y?
3. which brand got its name from gold star sweet?
4. An alumnus of london school of economics, he was one of the founders of penguin books in india. who?
5. From the world of apparels, what are lock, chain, overlock & cover?
6. What did a man name john shepherd baron give the world?

Team Advani's desh raag

With the growing concern for a possible mirage of their government at centre, here come a motivation from none other than, Atalji himself


Atalji had uttered those lines on the first foundation day of the BJP on April 6, 1980. The video projects his thoughts as “historic prediction that has come true” and may be again come true this time also....

Anyway we had already mention about this video, in our post Bhay ho

Why orkut is loosing and facebook is gaining ?

The snapspot given below give few insight why orkut is losing the battle for social networking ..

This is a Orkut community for Indian election, with so many Brazilian members (fake)...

IPL Brand Update: Ultratech to sponsor for Rajasthan Royals

Ultratech has been supporting UP's Ranji Team, now they will be the lead aponsor of RR. Rajasthan Royals other sponsors for this season are : Kingfisher, Boost and Puma.

Another update is the appointment of 'TCS as technology partner'.

AQAD 54

Simple one.Identify the man on the left.
Send in your answers to : shivsavy@gmail.com
Answers to only those wfo reply

AQAD 53

Who is this, she is famous for one of her creations.
Answers to only those who reply
send in your answers to shivsavy@gmail.com

Flashback BEQ: Brand Equity Business Quiz Part 2

1. Which animal is a part of the Merrill Lynch logo?
2. Which principle states that 80 per cent of a company's profits must come from 20 per cent of its products?
3. Why did the Bombay Stock Exchange release 5000 balloons on 8 October, 1999?
4. With which financial giant would you associate Berkshire Hathaway?
5. What was conceived at the Bretton Woods Conference in 1944 and established in 1947 as part of the United Nations?
6. Which division of McGraw-Hill publishes financial and statistical data and background information about companies?
7. Underwriters normally place a newspaper advertisement after floating a new securities offering. What is this advertisement called?
8. If a hundred pence in the United Kingdom make a pound. What do they make in the Republic of Ireland?
9. Name the bond which pays no interest but is priced, at issue, at a discount from its redemption price.
10. Which Japanese term is used to describe an interest rate swap or cross current swap made without any profit to the offering party?

BiG-B re-entry into idoit Box

An industry source says, "Apparently, Amitabh Bachchan is starting a news channel called India 24/7 and the preparations for starting it, is on in full swing. It is being planned in collaboration with a big corporate house. Of course, right now nobody wants to confirm anything and everything is hush-hush."
The source continues, "The idea for Amitabh Bachchan launching a new channel came while he was shooting for Ram Gopal Varma's Rann. Bachchan plays Harshvardhan Malik, the owner of a TV channel in the film. When Ramu and Bachchan were discussing the script in the initial stages, it was Bachchan's idea that Ramu name his channel, India 24/7. Now the channel which Bachchan is apparently planning to launch is also called India 24/7. That can hardly be a co-incidence."

Anyway trivia is Big-B was rejected by AIR in his early days..

Now the official version by Man himself on his blog

Except for the odd pestering sms from media. ‘ Sir I believe you are starting a news channel called INDIA 24/7.’
Ha .. ha ..
How does one respond to such stupidity. The editor of a large film magazine calls, all from my fraternity, as being schmucks !! But most of her editorial smirks of nothing else but the unethical culture of stars, their attitudes, language and behavior. Why do so when you consider them to be all in the horrid word you wrote to describe situation earlier on !!

AQAD 52

What in the world of business did this man contribute?or Else Name him.

send in your answers to shivsavy@gmail.com
answers to only those reply

Flashback BEQ: Brand Equity Business Quiz

1. What would call an account between two brokers or between two dealers that remains intact after 30 days of the settlement date?

2. In Italy, politics and business go hand in hand. In February this year, cosmetic surgeons in Italy reported that their business was booming after a certain politician admitted having a face-lift. Who is this politician?

3. A stock whose price drops precipitously, often on the unexpected news of poor results gets its name from the airlines industry. What is it? [

4. As a resident Indian, you can take foreign exchange up to US$ 10,000 in any calendar year for tourism or private travel to any country other than two countries. Which are these two countries?

5. On November 26, 1947, R. K. Shanmukhan Chetty presented the first budget of independent India. What taxes did he propose?

6. While presenting the budget for 1950-51, he announced the formation of the Planning Commission. Who was he?

7. R. Venkataraman was India's first finance minister to become President of the country. Who was the Prime Minister when he was the finance minister?

8. He presented five annual and one interim budgets during his first stint and three annual and one interim in the second tenure when he was both Finance Minister and Deputy Prime Minister. Name the Prime Minister of India who holds this record.

9. What is the informal name for Australian shares on the London Stock Exchange?

10. What amount was paid by ING for the purchase of Barings Bank?

Meet Subba Rao - The king maker

This PPT is by praneeth