BJP's Poll campaign

Following the Congress party’s unveiling of its ‘Jai Ho’ campaign, BJP has appointed Frank Simoes-Tag and Utopia to kick start its ‘Majboot Neta Nirnayak Sarkar’ poll campaign. Shaan and Roop Kumar Rathod will sing the jingles, which will run on television and radio.
The BJP is also planning to send SMSes to around 35 crore mobile users across the country. The party has already tied up with Yahoo! India for its online campaign.
In Goa BJP has a ties up with BigFM for poll campaign.