Lexus Launches Interactive Ad Campaign

Lexus is spreading its message about safety with new interactive ads consumers can manipulate.

The campaign promotes the RX 350 luxury SUV in New York City, Los Angeles and San Francisco storefronts with full-motion ads that engage with consumers as they pass by.

The ads lets people watch a car collision that appears to crash through the window on a video display. Consumers can "undo" them by interacting with the ads using body movement.

The campaign, which launched last week, promotes Lexus' latest message about its vehicles and safety: "The safest accidents are the ones that never happen." It runs through April 15.

Lexus promotes safety with an interactive ad passers-by can manipulate [ read full story at http://promomagazine.com/interactivemarketing/news/lexus_launches_interactive_ad_032307/]

Warner Builds Buzz for '300' on MySpace

For the last couple of months, Warner Bros. has maintained a MySpace page for the film, a common tactic for the movies in the last year or so. But in this case the promotion was exposed to the entire MySpace user population.

That's because the movie sponsored a feature upgrade on the site that alerted users that they could now store 300 photos on their profile thanks to the movie 300. That message has been shown to all users uploading photos since January 2.

Jungle Lodges and Resorts

JungleLodges and Resorts (JLR) is a responsible wildlife & eco tourism company with a strong commitment to use tourism as a genuine tool for conserving the environment & wildlife. JLR also strives hard to educate its guests by letting them experience wildlife and fragile habitats firsthand. All of JLR's resorts and camps are located in some of Karnataka's ecologically sensitive yet amazing natural destinations. A unit of Government of Karnataka's Tourism Department, JLR is currently managed by the State Forest Department officials.

Vintage Ads

LoGO TaLe: FiAt

BiZdOM 3 *3 BiZ QuiZ 10 !!!

In the News

1. Nike, the leading designer sports goods and accessories major, has launched Ronaldinho signature collection, football boot which would be available across the country. The price range would be between Rs 3,990 and Rs 8,900 for the collection. Name this newly launched product?

10R

2. Akshay Kumar will be featured in a TV commercial performing the extreme sport of Yamakasi, which means "strong body, strong spirit, strong person" popularised by the French. Yamakasi involves facing urban obstacles as efficiently as possible, which gained prominence in the latest Bond movie Casino Royale. Name the brand for which this Ad is being made?

Thumbs up

3. Who is setting up six new radio stations in the North East Region as per the announcement of Minister of State for Human Resource Development D Purandeswari in Lok Sabha earlier this week. These radio stations will be at Agartala, Aizwal, Gangtok, Imphal, Itanagar and Kohima.

IGNOU

MiXBaGqDoM

4. Who said “It should not be the business of government to be in business”. Tory legend was the only British Prime minister in last 170 years to won 3 terms of Prime Ministership?

Margaret Thatcher (it was actually - "Simply put, it is not the business of government to be in business" - when debating privatisation in UK) as answered by Prasoon Ranjan

5. Some might call him a robber. But the truth is, he is a ‘Modern-day Robin Hood’ i.e. he rob the rich to invest in the poor countries of Eastern Europe and Russia . Name this billionaire investor?

George Soros

6. This US economist shared the Nobel Prize for his contributions to financial economics. His theory explains that the market value of a firm is measured by its earning power and the risk of its underlying assests. Though famous more amongst B-school grads, his theory did help many CEO’s to choose capital structures that maximised the value of their firms. Name this model?

Merton Miller (of Modigliani and Miller fame)

PicQdOm [ AdQDoM]

Identify the Company's whose ad is just shown

7.













Yellowpages


8.



















Rotomac Pens

9.

Asian Paints

Kam Air

Kam Air Afghanistan's only private airline.

The airline was founded on 31 August 2003 by Zamarai M. Kamgar and was the first privately owned passenger airline in Afghanistan. Their first flight operated on 8 November 2003 between Kabul, Herat and Mazari Sharif with a Boeing 727. Kam Air's first plane was provided by General Abdul Rashid Dostum as payment for supplying Dostum’s army with fuel and food.

BiZDoM 3*3 Business QuiZ 9

HisTQdOM

1. According to popular belief, long, long ago, there was a sage in India named X who lived in a forest. His hair was matted and he was covered with tree growth after years of meditating in the same place. A young princess was blindfolded and dancing in the forest when her hands touched the hair of the sage. Her father, the king, explained to the sage that it was the custom in his country that a woman could only touch one man in her lifetime. He thus requested the sage to marry to daughter. X asked if he could have two months to prepare for the wedding for he wished to be young again so as to afford his wife conjugal bliss. Thereupon, he developed the recipe for longevity that has remained India's most popular remedy, some say for 2000 years, others since the times of the Vedas. These dayz this is a very famous generic brand name…

2. Established in 1911, X was the first Indian commercial bank which was wholly owned and managed by Indians. The establishment of the Bank was the ultimate realisation of the dream of Sir Sorabji Pochkhanawala, founder of the Bank. Sir Pherozesha Mehta was the first Chairman of this a truly 'Swadeshi Bank'.

3. Who said and when "Everybody rapes the system but this man wanted to make it his mistress".

In the News

4. Which famous brand celebrated its 48th Birthday on 9^th March and decided to involve its target customer by allowing them to SMS on 6767222?

5. Cadbury is fighting a court case against Parle regarding the claim of exclusivity to a completely descriptive term. Which famous brand are we talking about?

6.. This company will offer its trousers, cargos and t-shirts in India, in association with the denim designer brand Evisu, besides its footwear range.

PicQdOm (for picture visit the blog : http://bizdom.blogspot.com )

7. Identify the Logo.

8. Significance of this picture..

9. This book is about which so called Indian MNC

1. Chyawanprash
2. Central Bank of India
3. Ramanth Goenka about Dhirubhai Ambani
4. Mattel's Barbie
5. Fruity/ Frooty
6. Puma Sports
7. HMT Logo
8. Special Haj notes which wee issued by RBI for the use in Saudi Arabia
9. Ranbaxy

BiZ- DoM 2007 Teams

BiZ- DoM 3*3*3 QuiZ

GooGleQdoM

1. Carl Page Jr. , brother of Google founder Larry Page , co-founded which technology firm , that was later purchased by yahoo? [Hint: The web site provided archives of the messages as well as list management functionality.]

_____________________________________

2. Krishana Bharat , the man behind Google News, developed this as the initial version of the formula to be used to prioritize Google news search . It was named as___ [ Hint : cousin of PageRank formula]

_____________________________________

3. The “Burning Man” Festival/ Social gathering had become a rite of late summer throughout the Bay Area, esp in Silicon valley. This festival has given birth [rather unknowing] to which present day feature of Google?

_____________________________________

BizHisQdoM

1. The name "___" was coined for its Spanish definition of "shady resting place." Through its early years until the early 1970s, a typical ___ was built of colonial Williamsburg-style architecture to set their hotels apart from the standardized architectural designs used by competitors such as Holiday Inn and Howard Johnson's. Which hotel chain are we talking about?

_____________________________________

2. It is the oldest existing Insurance Company in India. It has been the fastest growing Public Sector General Insurance Company in the Country for the third successive year. It was incorporated in 1906 with its Registered office in Kolkata.It is the pioneer in implementing the concept of bancassurance in India.

_____________________________________

3. In May of 1946 the two men established a partnership with $500 in borrowed capital, and registered their company as the Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation, or TTK). Today we know this company as.

_____________________________________

WCQdoM

1. Who is the global official internet partner for the World Cup? They have also created a website called as: www.cricketworldcup.com.

_____________________________________

2. Which former Indian cricketer has launched www.krishcricket.com, a portal that offers various cricket-related entertainment options including online and mobile phone games. The Web site will track and keep a record of each user's scores, display a list of the leading performers, as well as offer `promotional points' which can be redeemed against the membership fees, or for purchase of CDs.

_____________________________________

3. In what is being termed as the biggest online advertising deal negotiated in India in recent times, who has committed somewhere in the region of $ 1 million (Rs 450 million) for the privilege of owning "most of the real estate" on the World Cup dedicated website cricketworldcup.com.

_____________________________________

ReTaiLQdoM

1. It was hyped as India’s first supermarket chain. However its story shows how a combination of internationally successful people or originations need not translate into business success. Which retail chain are we talking about?

_____________________________________

2. Café Coffee Day, India's largest retail coffee shop chain, is planning to open 19 more outlets across which country in the next 12 months after the success of its first venture in that country?

_____________________________________

3. Which business group is all set to start its retail play through a take-over of Andhra Pradesh-based Trinethra Super Retail Ltd, which operates its stores under the brand name Trinethra in Andhra Pradesh and Tamil Nadu and under `Fabmall' in Karnataka?

_____________________________________

DesiBizQdoM

1. Vahid Berenjian, a swede of Persian descant, chose Banglore in 1994 to spread his knowledge of pizzas, he along with Akbar Khawaja , who pioneer bar into theme bar, started which Indian Pizza retail outlet?

_____________________________________

2. Its history dates back to 1930s when the ruler of then princely state of ____, Maharaja Khegarji III wanted to have a port in his kingdom . The port trust believes that, “Business goes where it is invited and stays where it is treated well”

_____________________________________

3. This beauty soap is available in four variants: Exotic Flower Petals, Fruit Extracts, Almond and Sandal. Also it has a common ingredient of Milk cream in all the variants.

_____________________________________

FilmiQdoM

1. Rajshri Media, the digital media arm of bollywood production and distribution house Rajshri Productions, has launched a broadband portal Rajshri.com for entertainment and premium video content. On this website company also premiering one of their home production online. The movie was available for download or lives streaming, thus it was the first time that an Indian movie is premiering online. Name the movie

_____________________________________

2. For a particular scene, advertisements was issued calling for 400,000 extras and distributed in pamphlets and by newspapers in Delhi. These extras were not allowed to wear anything other than white and as part of security measures, turnstiles were built at selected entry points for crowd control. The crew bought any clothing that was not white. What was the scene and for which movie?

_____________________________________

3. This film was to be made both in Hindi and English versions. The English version was to be titled "Paint It Yellow". However, later the plan for the English version was dropped subsequently. Which famous movie are we talking about?

_____________________________________

AgriBizQdoM

1. The exact origin of this industry is not known, but in 1965 there were 3 major player: Spencer & Co. Madras, Shri Ambica ___ Co. Ltd Hyderbad and D Macropolo & Co Ltd. The main raw material used for this industry is an agriculture product. Name the industry?

_____________________________________

2. What was started in India in the middle of the 19^th century by an Englishman called Taylor, hence the very first such thing was know as “Taylor Breed”?

_____________________________________

3.
_____________________________________

JarGonQdoM

1. Which famous business jargon was first developed by Joseph Juran while studing quality problems at the General Motor car production plant. ? [Hint numbers]

_____________________________________

2. In modern Retail parley what does ELP means?

_____________________________________

3. As many as six adults are normally indulged in the whims of each child in China. What was coined by Kotler, based on this syndrome?

_____________________________________

AutoQdOm

1._____________________________________

2. This was the first passenger car from Telco (Now Tata motors), was launched in 1991 marking the transformation of a Truck manufacturer to a Passenger vehicle maker.

_____________________________________

3. This company’s first car was named as “Dixi”, the company’s original slogan was "Freude am Fahren," which translates to "Joy in Driving".

_____________________________________