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From BizDom Blog
Flipkart Has a new Logo, to soon expand into Consumer Electronics Space
Flipkart has launched its brand new logo (plus brand colors) and while the company has moved from being an online book store to selling mobile phones as well as music, games etc, the big news is that Flipkart will very soon (as early as this week) announce the expansion into the entire range of consumer electronics – i.e laptop, TV etc etc.
Flipkart has seen consistent growth in the traffic and lately has started using adwords to drive traffic to the site. The early days of organic growth probably reached its maxima and Flipkart now wants to compete with eBay (s ) of the Indian online world (that pegs a question – Is there a ceiling to online book selling in India?).
Brand Ambassador - Manoj Tiwari : Ayur
RDM Care (India) Pvt. Ltd. is leading herbal products company, founded in 1984 covers hair, skin, health and personal care products. Bhojpuri actor Manoj Tiwari has been roped in as the Brand Ambassador of Ayur Herbal.
RDM Care brands include Ayur Herbals, Womsee and Aromaz. Ayur has also ventured into health care segments with eight variants, which includes products to control diabetics, B.P; purify blood and others.
Diesel Fresh & Bright Superheroes - Making the world a brighter place
Diesel are fulfilling many of our superhero related fantasies with their recently released 'Fresh and Bright' underwear campaign. From top to bottom, we have Dr. Score (always has extra balls), Supperman (neither a bird, nor a plane. it’s the supper!), Iron Boy (only he can solve the creases), and Mr. Naker (undresses any woman ‘in his mind’).
What The Plural of Toyota Prius?
Want to get a social media conversation going? Then create a false controversy.
That’s the approach Toyota has taken for its new Prius line. To get the word out in social media circles, the automaker could have talked about the Prius V’s 50% increased trunk space or emphasized the line’s green credentials. Instead, the campaign focused on a grammatical debate over the plural of “Prius.”
The idea came about because there will now be a few different Prius models on the road, but it’s also an acknowledgment that after 10 years, most people know only basic facts about the Prius. “We really wanted to tap into the passion and enthusiasm of Prius owners,” says Kimberley Gardiner, national digital, marketing and social media manager for Toyota, who adds that the debate over the correct plural of Prius (Latin for “first”) is actually a topic that has come up among such owners.
Read More: http://www.facebook.com/prius?v=wall
That’s the approach Toyota has taken for its new Prius line. To get the word out in social media circles, the automaker could have talked about the Prius V’s 50% increased trunk space or emphasized the line’s green credentials. Instead, the campaign focused on a grammatical debate over the plural of “Prius.”
The idea came about because there will now be a few different Prius models on the road, but it’s also an acknowledgment that after 10 years, most people know only basic facts about the Prius. “We really wanted to tap into the passion and enthusiasm of Prius owners,” says Kimberley Gardiner, national digital, marketing and social media manager for Toyota, who adds that the debate over the correct plural of Prius (Latin for “first”) is actually a topic that has come up among such owners.
Read More: http://www.facebook.com/prius?v=wall
Brand Ambassador - Dimple Kapadia : Wella Kolestint
The yesteryear heartthrob Bobby aka Dimple Kapadia has been roped in as the brand ambassador of the hair colour major 'Wella Kolestint'.
The Spirit of Ecstasy - Rolls-Royce
The Spirit of Ecstasy (famous flying lady mascot), the enigmatic mascot of Rolls-Royce Motor cars, has been carved to perfection and set atop the trademark bonnet grille of every Rolls-Royce car that has ever been produced since February 6, 1911. The Rolls-Royce Motor Car Company was officially founded in 1906, but its iconic radiator mascot — the Spirit of Ecstasy — wasn’t crafted and placed on cars until five years after.
(Eleanor Thornton)
Spirit of Ecstasy Centenary Collection Phantoms –won’t be identical to one another. Each, however, will offer owners a number of special touches unavailable on other Rolls-Royce models. Up front, the Spirit of Ecstasy itself is cast in silver, while its base is gold plated. The Rolls-Royce emblems applied throughout the car are also unique, as their silver-on-black color scheme is the inverse of the company’s actual logo.
To honor this moment, the Ghost and Phantom models that are built by Rolls Royce in Goodwood will get a special Spirit of Ecstasy that will be engraved with the inscription "Spirit of Ecstasy Centenary – 2011". This inscription can be seen at the base of the mascot and it will be written in a special font named ITC Willow.
Trivia:-
Charles Rolls, Henry Royce and Claude Johnson are the founding fathers of the Rolls-Royce brand. Charles Rolls was an aristocrat, engineer and ran a car import business near Earls Court. Dissatisfied with the quality of foreign cars, Rolls sought and found a kindred spirit in Henry Royce, an established electrical engineer with a car manufacturing business in Manchester.
The men were brought together in 1904 by Claude Johnson, who became known as the hyphen in Rolls-Royce. Johnson had been secretary at the Motor Club of Great Britain, latterly the RAC Club, but in 1901 had joined Rolls in business. When C.S. Rolls and Co. established exclusive rights to sell Rolls-Royce cars from its dealership in Conduit Street, Mayfair, it was Johnson who helped drive its success. In an early advertisement for Rolls-Royce he famously coined the line ‘The Best Car in the World’. John Scott Montagu was a friend of Claude Johnson and Charles Rolls, as well as a fellow motoring pioneer. He founded The Car Illustrated in 1902 and today his son’s estate in Hampshire continues to guard the Spirit of Ecstasy legend.
Montagu appointed a young sculptor and illustrator called Charles Sykes as resident artist for his magazine in 1903. It was Sykes’ beautiful illustrations and bronzes that signposted the way to the creation of the first Spirit of Ecstasy. The final and most important player in the story is Eleanor Thornton, a British beauty and secretary to Lord Montagu of Beaulieu, founder and editor of The Car Illustrated magazine. Eleanor was the inspiration for many more of Sykes early sketches, paintings and bronzes. The Whisperer is perhaps the most famous example of a Sykes figurine in bronze, which more than hints at the famous bonnet mascot.
The early motor car featured a radiator cap on its hood/bonnet, but by 1910, the hood ornament/car mascot became fashionable. The Rolls-Royce board of directors voiced their displeasure of the gauche hood ornaments that was sat atop its vehicles. So Montague told Sykes to fashion something that would embody “speed with silence, absence of vibration, the mysterious harnessing of great energy and a beautiful living organism of superb grace.” Sykes created the gilded woman he presented in 1911; it became Rolls’ standard bonnet adornment in the 1920s.
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