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Live IPL player auction at Set Max

Max has acquired the exclusive telecast rights of the IPL Player Auction 2011. This is for the first time that any channel has brought the exclusive rights of the player auction, a content popularly lapped up by news channels on earlier occasions. 


For IPL 4, the auction will take place in Bangalore on 8-9 January, starting at 10 am. Max, the official broadcaster of IPL, will have cricket experts and panelists who will share their insights in live wrap around show on both days of the auction. 

Brand Ambassador - Amitabh Bacchan : ICICI Pru Life

ICICI Pru life insurance has roped in Amitabh Bachchan as its brand ambassador. This is the first time that ICICI Prudential Life has signed on a celebrity for a brand campaign. 


Bytes:-
In past, Big B has also endorsed Max Vijay, a product of Max New York Life Insurance.  Earlier, Bachchan has also been the brand ambassador for ICICI Bank.

Shubh-aarambh for Mid-Day

Cadbury India has carried out an innovative campaign to greet the readers of Mid-Day with a special package that resembled a big Cadbury Dairy Milk chocolate. It was conceptualised by Ogilvy & Mather and Madison Media, the campaign has been executed in Delhi and Mumbai in 03-01-2011 as its the first working day of the year.

Going beyond regular advertising solutions with plain advertisements or jackets, the newspaper came wrapped in a package that looked like a mega Cadbury Dairy Milk bar, wishing readers a happy new beginning through its campaign, 'Shubh Arambh'.

Bytes:-
Cadbury Dairy Milk, which started off with a message that encouraged people to celebrate the small joys of life (Dil ko jab khushi chhoo jaye, Kuchh meetha ho jaye) and moved on to the celebrating overt occasions (Pappu pass ho gaya) has, for the past four years, been about occasion-led celebration. 

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Goldman Stake Values Facebook At $50 Billion


Lore has it that while Mark Zuckerberg was able to turn down Yahoo's $1 billion offer to buy Facebook in 2006, his board and investors would have forced him to sell if Yahoo CEO Terry Semel had come back with a $1.1 billion offer.
Now Facebook Is Selling Just 4% Of The Company For 2X As Much As Yahoo Could Have Paid To Buy The Whole Thing.

Who else tried?
1. In June 2004, an unnamed financier offered $10 million
Facebook, then TheFacebook.com, went live in February 2004. Just four months later and prior to any outside investment, a 20-year-old Mark Zuckerberg fielded a $10 million offer from an unnamed New York financier.

2.Mark and his Harvard dorm-mates rented a house in leafy Palo Alto during the summer of 2004.
It wasn't long before "a couple of Google executives came over to see if there might be a way to work with or even buy TheFacebook," Kirkpatrick reports in The Facebook Effect.

3. During Spring 2005, Facebook (still TheFacebook) was talking to The Washington Post Company about an investment.
Out of nowhere, Viacom offered $75 million to buy the company.
Mark would have earned $35 million on the spot, reports Kirkpatrick.

4. In the spring of 2005, MySpace CEO Chris DeWolfe visited Mark and his team to "put out feelers about possibly buying TheFacebook," Kirkpatrick reports.
Mark, his president Sean Parker, and adviser Matt Cohler met with Chris, "but only because they thought he was an interesting guy and they were curious about MySpace."

5. In January 2006, then News Corp digital boss Ross Levinsohn flew Mark Zuckerberg and one of his top advisors, Matt Cohler, to Los Angeles.
Ross wanted to buy TheFacebook, but he worried it might not keep up its growth.
"That's the difference between a Los Angeles company and a Silicon Valley company,"

6. In early 2006, MTV boss Michael Wolf stopped by Facebook one last time. Zuckerberg told him he thought the company was worth $2 billion.
A couple weeks later, Viacom sent Facebook a $1.5 billion offer – $800 million in cash up front, the rest a payout later.
Facebook almost sold, according to The Facebook Effect, but it wanted a bigger upfront payment. Viacom's CFO was nervous about paying so much for a company with such small revenues. The deal fell apart. Viacom never came back.

7. In the summer of 2006, Yahoo decided to offer Facebook $1 billion.
Facebook's investors and many of its executives wanted to sell.
But Facebook was about to launch the News Feed, and if it went well, Mark Zuckerberg figured the company would be worth way more than a $1 billion.

8. AOL CEO Jonathan Miller decided he wanted to buy Facebook in the middle of 2006.
He even convinced Time Inc. CEO Anne Moore to come in on the deal before he took it to AOL's parent company, Time Warner. His plan: AOL would sell MapQuest and Tegic. Time Inc would sell IPC. Together they'd offer $1 billion plus.

9. In the fall of 2006, Yahoo came back to Facebook and suggested it would pay $1 billion or more.
But by then, Facebook had opened the site to people beyond college and high school students.
Registrations were up from 20,000 a day to 50,000 a day, Kirkpatrick reports. Even eager-for-an-exit VC and Facebook investor Jim Breyer was OK with passing on the deal.


10. Determined to keep Facebook away from Google, Microsoft CEO Steve Ballmer offered to buy the company in 2007. Steve knew Mark would never relinquish control over Facebook, so he came up with a deal based on Hoffman-LaRoche's acquisition of Genentech.

Porsche: the new Picasso?


Wealthy Britons who are wary of the stock market are investing in prestige cars instead.

The number of people with four or more top-end models such as Porsche and Bentley is on the increase, according to insurance company Aviva.

And some even have as many as 30 prestige cars, owning the likes of Aston Martin, Ferrari, Jaguar and Rolls-Royce, the company added.

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Aviva said that, on average, owners of these types of expensive car only do about 8000 km a year - about two-thirds of the national average.

The average value of the prestige car collections insured with Aviva is £350,000 ($538,378).

Almost two-thirds of these cars are less than two years old, with 50 per cent having personalised number plates and 85 per cent of the owners being male.

The most popular of the prestige cars is Porsche, followed by Bentley, Aston Martin and Ferrari.

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Rio unveils logo for 2016 Games

The logo for the 2016 Olympics in Rio was unveiled Friday before more than 1 million New Year's revelers on Copacabana beach just before midnight.
The flowing symbol resembles three figures — orange, green and blue — embraced at the arms and in a flowing dance.

"The logo for Rio's 2016 Games conveys passion and transformation. The passion of all Cariocas and Brazilians for sport and celebration," said Carlos Nuzman, president of the Rio Olympic organizing committee, "Carioca" being a nickname for Rio's citizens. "And the transformation that the Games are already bringing to Rio and to Brazil."

No Honking Day


With unnecessary honking becoming a menace for Delhi and many other metropolitans across India, an NGO in collaboration with the Delhi Traffic Police will observe January 1, 2011 as a 'no honking day'

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