Sallu to endorse Dew !

Looks like the new year is going to be an absolute Dabangg for Salman.PepsiCo India, appointed Bollywood superstar Salman Khan as the brand ambassador for its popular drink Mountain Dew. Interestingly, this is the first time that a brand ambassador has been appointed for Mountain Dew.


According to the company Mountain Dew's image of  Darr Ke Aage Jeet Hai' synchronizes well with Salman Khan philosophy and he has a strong national appeal.


What is even more interesting is Salman used to endorse for Thumps Up owned by Coca Cola,at a time when SRK used to endorse Pepsi.However, we had last seen SRK endorsing Sprite owned by Coca Cola and now we have Salman endorsing Dew owned by Pepsi,Are these indications of cola war entering the era of Khan war (SRK Vs Salman ) we will wait and watch.....

Brand's rebranding - 2010

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Heineken - Open your world

Heineken decided to change its ‘Meet you there’ motto to ‘Open your world’.

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Flying Machine - I’m sexy when I’m me

Flying Machine has launched a new ad campaign. The creative line being – “I’m sexy when I’m me”. 

Alok Dubey, Vice President and Business Head, Flying Machine, says, “The idea was to identify the brand with a “be yourself” attitude. The campaign displays youngsters doing what they are best at. We wanted to spread the thought that people are known for what they are and not for what they wear.” 

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World Series Hockey

Nimbus Sport has entered into an agreement with the Indian Hockey Federation (IHF) to conceptualize, stage and market an annual hockey league called “World Series Hockey” (the League), with the first edition scheduled to be launched in late 2011. 

"Hockey league will be the world’s largest hockey tournament which will be staged in the hockey tournament between November and February every year. We will produce to some high definition television and expect to deliver to over 70 countries worldwide. We believe it will become number one platform for players to showcase their abilities and also become number one commercial asset in the world of hockey,” Nimbus Communications Executive Chairman, Harish Thawani said.

An annual event, the League entails participation of upto 10 teams in its first year, using a city based model. The entire event will take place on ‘home and away’ basis culminating into multi header Playoffs. The first edition of World Series Hockey will take place between November / December 2011 to February 2012, feature upto 100 matches and upto 250 hockey players from India and around the world.

Taylor Swift As Face of New COVERGIRL

P&G Covergirl cosmetics has announced that 4-time GRAMMY award-winning star, Taylor Swift, will represent a new generation of luxury makeup - COVERGIRL NatureLuxe. The line, launching January 2011, includes a Silk Foundation and a Gloss Balm.

Trivia:-

According to P&G, the COVERGIRL NatureLuxe Silk Foundation is for the woman who wants a full-coverage that looks polished, yet feels lightweight.

P&G (Procter & Gamble) Beauty & Grooming brands include Pantene, Olay, Head & Shoulders, Max Factor, Cover Girl, DDF, Frederic Fekkai, Wellaflex, Rejoice, Sebastian Professional, Herbal Essences, Koleston, Clairol Professional, Nice 'n Easy, Venus, Gillette, SK-II, Wella Professionals, Mach3, Braun, and Fusion.

GOGOLA: Unique marketting Style!

GoGola is a ice gola vendor. Yes, the common Indian slush or gola, selling it in the most uncommon style.. The trendy style of the beverage manufacturer has struck a chord with the today's internet-savvy youth. Have a look at a picture of the uncanny Gogola..

They indeed have a very nice webpage. Just google gogola, alternatively click here. They are no doubt the first ice gola vendors to have a web page..

IFFCO acquired a stake in UCX

Indian Farmers Fertiliser Cooperative (IFFCO) has acquired an equity stake in the newly set up Universal Commodity Exchange (UCX). UCX, the latest national level multi-commodity exchange to receive government approval, is a private initiative by Mumbai-based IT People (India) Ltd.

IFFCO is the largest producer and marketer of fertilisers in the country with a strong team of approximately 40,000 co-operative societies representing over 50 million farmers across the country supported by 158 farmers service centres (FSC).While UCX will be a full-fledged online multi-commodity exchange for trading in futures and derivatives markets in bullion, agricultural commodities, metals, energy etc.

Bytes:-

UCX has also sold stakes to grain marketing company Hafed and Rashtriya Chemicals and Fertilisers besides IFCI Venture Capital Fund. Netherlands-based Rabobank is also reported to have picked up a 5 per cent stake in the exchange.