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Saina Nehwal - Airtel Brand Ambassador

Airtel is the new entrant in line that have signed Saina Nehwal as its Brand Ambassador. Her endorsement value is reportedly reached the Rs 1 crore per deal mark.
 
Brands endorsed by Saina;
  • The Deccan Chronicle newspaper
  • Adani Wilmar's Fortune edible oil
  • Herbalife's nutritional product range
Airtel catapults Saina into the club of leading sports and Bollywood celebrities, including Shahrukh Khan , Sachin Tendulkar , Kareena Kapoor, Saif Ali Khan and A R Rahman, who are either associated with the brand or have been in the past. 


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What Shakespeare's 'Henry V' Tells Us about Leadership, Motivation, Wooing and Hanging

It has been described as one of the greatest battles of all time -- the fight between Henry V of England and the French army on October 25, 1415, at Agincourt in northern France. Henry, whose goal was to reclaim English territory seized by France in earlier centuries, had approximately 6,000 men. The French army, depending on which historical report you read, had anywhere from 30,000 to 60,000 soldiers, many of them knights in armor prepared to fight on foot and on horseback. The English army had neither armor nor horses, and they were exhausted by their two-month trek across France trying to reach what was then the English port of Calais.

But they did have what turned out to be a decisive advantage -- Henry V's leadership skills and his ability to innovate in ways that would turn significant disadvantages into game-winning advantages. In addition, before the battle started, he delivered one of the most famous motivational speeches in history -- at least as it is written in Shakespeare's Henry V. The speech has been played on Allied ships crossing the English Channel to Normandy during World War II; in locker rooms by football coaches losing at half time, and on the Internet for U.S. soldiers about to leave for duty in Iraq.

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Vodafone extends McLaren partnership until end of 2013

Vodafone has extended and expanded its US$75 million per year title sponsorship of the McLaren-Mercedes Formula One team until the end of 2013. Under the terms of the new contract, announced on the eve of the inaugural Korean Grand Prix in Mokpo, the team will continue to be known as Vodafone McLaren Mercedes while Vodafone will now be ‘total communications partner’ of the team. Formerly it was the team’s ‘mobile partner’.

DID YOU KNOW HOW Head & Shoulders increased its brand awareness in the Philippines?



Leveraging Manny Pacquiao’s unmatched popularity in the Philippines, Head & Shoulders definitely punched through a strong message - the world’s No. 1 boxer uses only the world’s No. 1 shampoo!

This positioning transformed what could have been just another one of those Pacquiao ads cluttering the media landscape, into a strong contender for attention. It also elevated the competition from the local ring to the global arena.

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Alfa Boxer Strolly - A punch from Vijender Singh

VIP Industries launched a new range of innovative hard luggage under their brand Alfa which they named to Alfa Boxer Strolly. This new range promises to provide the safety and durability of a hard luggage and convenience of a soft luggage trolly. 
Olympic Medalist Indian boxer, Vijender Singh, unveiled ‘Alfa Boxer Strolly’.


Bytes:-
In the past, VIP launched Superlite, the world’s lightest fully feature loaded cabin sized strolly. Before this, VIP had launched water and stain resistant bags using Teflon and trolleys with twin section which help the consumers segregate their professional and personal packing space.

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