PrePare Tata Crucible 3: News You Can Use

1. Emami Biotech Ltd, part of Rs 3,000-crore diversified Emami Group of Companies, has announced the launch of its edible oil brand, Healthy and Tasty, in Chennai.

2. Barista Lavazza has sign a pan-India deals with oil companies like HPCL, IOCL and BPCL to open up more outlets on highways by the year ahead.

3. Vidya Balan is the brand ambassador for GoodKnight.

4. Media firm NDTV today said it has entered into an exclusive distribution deal with international kids' TV channel KidsCo, under which it will represent the channel in India.

5. BSE ties up with Google for online ads

Barclays Bank launches Rs5.46-core microfinance initiative

Barclays Bank India has launched a Rs5.46-crore microfinance initiative partnering with two NGOs, Care International and Plan International, as part of its corporate social responsibility outreach.

LoGO TaLe: McDonald

The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968.

Where are the billionaires?

Created by Jordi Planas Manzano, each circle represents a billionaire.

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Breathe easier when you catch the bus

Ogilvy & Mather Bangalore in association with Concern India and The Karnataka State Road Transport Corporation devised a 'Breathe Easy' campaign to encourage Bangaloreans to travel by bus to relieve the pollution problems.

The New United-Continental Logo

United's name and its Chicago headquarters will survive the tie-up, but not the "tulip," the giant Saul Bass-designed "U" that has graced United's jets for nearly 40 years.

By borrowing elements from both carriers, United and Continental are breaking with the recent precedent of adopting the name and brand of the larger carrier. Delta Air Lines' corporate identity and onboard service survived its 2008 merger with Northwest Airlines, while America West Airlines executives dropped their brand for the better-known US Airways following their 2005 acquisition of the struggling carrier.

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5-Day-After Emergency Contraception Pill is launched

The FDA just approved a pill that will rival Plan B and its competitors, but with an edge. Unlike the current “morning after” pills, that begin losing efficacy within 24 hours and are ineffective after 72 hours, the new pill works just as well 5 days later.

The prescription-only drug, which has been available in Europe since May 2009, is a progesterone agonist/antagonist that is thought to work by inhibiting or delaying ovulation, according to a statement from the FDA.
But ella has its detractors, as well. Experts believe the drug works by delaying the ability of the ovaries to produce an egg. However, opponents note that progesterone is also required to help the womb prepare for an already fertilized egg -- raising the possibility that the drug works similarly to RU-486, which prevents a fertilized egg from implantation in the womb.

India's first e-reader Wink

Bangalore-based digital publisher EC Media International has launched its multi-function e-book reader Wink that not only supports 15 languages but will also offer over 200,000 book titles on debut.

EC Media has a tie-up with Ingram, a US-based digital aggregator or warehouse. Also, it has tied up with publishers including Penguin, Permanent Black, Roli and Oxford University Press to upload titles on Wink’s portal.

Wink encompasses www.thewinkstore.com that permits users to access the online store from the Web portal or the device portal (through the catalogue present on the device).