Flashback Tata Crucible Quiz Part 9

"FlashBack Tata Crucible” is the collection of old questions that has been asked in the Tata Crucible in recent years.

1. What does the difference between the total utility derived from the consumption of a good and the amount of money actually paid for it is called as?

2. Which company has “Mission 2018 “, for developing junior tennis and creating an Indian world champ by year 2018?

3. This term refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name

Tottenham Hotspur name Investec as second shirt sponsor

Tottenham Hotspur has signed a deal under which specialist bank and asset management firm Investec will become its second shirt sponsor.

Software infrastructure company Autonomy is the White Hart Lane club's shirt sponsor in the Premier League.

Now Investec will become shirt sponsor for Champions League and domestic cup competitions for the next two years.

PGTI signs strategic partnership with LG

The Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India , signed a key strategic partnership with LG. With this agreement, LG now comes on board the PGTI as the “Official Technology Partner”.


About the PGTI
Professional Golf Tour of India (PGTI), the controlling body for professional golf in India, was formed in September of 2006. Mr.Gautam Thapar, Chairman & CEO, Avantha Group is President of PGTI.

DISCOVERING X-RAYS

X-rays are a type of radiation can penetrate materials that light can not. These rays allow us to "see" inside objects (for example, the human body) without opening them.
The story begins with X-ray experiments by the British scientist William Crookes , who investigated in the nineteenth century the effect of certain gases to energy shocks. These experiments took place in a vacuum tube, and electrodes to generate high voltage current. Él lo llamó tubo de Crookes . He called Crookes tube. Despite the discovery, Crookes did not continue investigating this effect. Nikola Tesla , in 1887, he began to study this effect created by Crookes tubes. One of the consequences of their research was to warn the scientific community to the danger of biological organisms which involves exposure to these radiations.

In 1885, 8 November, the German physicist Wilhelm Conrad Röntgen at the University of Würzburg in Germany, discovered a new form of penetrating radiation. He found that by passing electricity through a vacuum he produced a new type of high energy radiation that he called X- (for unknown) rays.

To test his discovery, Roentgen made an X-ray image of his wife Bertha's hand, clearly showing the bones of her hand and a pretty hefty wedding ring.
Roentgen also discovered that a beam of Xrays could pass through the body to produce an image on a photographic plate. Roentgen found that while bones appeared as clear images on the plate, soft tissues, such as muscle and skin, were much less distinct.

LOOKING INSIDE THE BODY
Within weeks, Roentgen’s discovery was greeted as one of the most significant in the history of medicine. For the first time doctors could look inside the living body without having to cut it open. Today, X-rays are used routinely to detect broken bones and other disorders.

DENIZEN from Levi Strauss

Levi Strauss & Co., U.S. Jeans maker launched a new low priced global Levis brand aimed at the Asia, specifically China. The new brand of jean is called the "dENIZEN" is aimed at young consumers.

Trivia:-

dENIZEN is the first brand in the company's long history to make a global debut in Asia, and to be launched outside the U.S. dENiZEN, the brand name, means "inhabitant" and echoes of the words denim, citizen and netizen.

Bytes:-

Levi Strauss was founded in 1853 by a German-Jewish immigrant to the U.S. On May 20, 1873, the company received U.S. Patent No.139,121 for the process of putting rivets in pants for strength. The two-horse brand design was first used in 1886, and the red tab attached to the left rear pocket was created in 1936.

KidsCo going to make India debut with NDTV

KidsCo, an international children's entertainment brand roped with NDTV India to make an entry into India's broadcasting space. Under the distribution agreement, NDTV will market the content of KidsCo on all the three DTH, Cable TV and Digital Platforms across the country.

KidsCo was founded by Canadian broadcaster Corus Entertainment's Nelvana Enterprises, America based producer DIC Entertainment and European broadcaster Sparrowhawk Media Group in April 2007. The channel’s main network is currently based in London.

Maaza Milky Delite - Sharing not possible

Coca-Cola India forayed into the dairy segment through milk-based beverage, Maaza Milky Delite which is a blend of mango pulp and milk, initially which would be test marketedfor two months in Kolkata before national launch. 

It is Coca-Cola’s 3rd fruit-based beverage product after Minute Maid Pulpy Orange and Minute Maid Nimbu Fresh.


Bytes:-

Coca-Cola has milk-based products like Nutiboost in China.

AQAD 99

Today's AQAD is contributed by Samrat Mukherjee.

I worked as a copywriter with O & M in 2006-07, have modeled for ads  like Peter England, Lipton, Ruffles Lays,Kingfisher airlines etc.My father , however, is a big name in a completely different field and my present career "Banks" on acting..Who am I?

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L&T Mutual Funds got the Dahi handi

    
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The World's first 3D camera

Fujilfilm's camera takes two photos simultaneously from its two lenses which are fixed a similar distance apart to human eyes.

Using 'lenticular' technology, the separate left and right eye images are interlaced on a furrowed surface to create the stereoscopic illusion.

The method has been around since the 1940s and was typically used on novelty items and stickers, featuring simple two-frame animations such as a winking eye.

However, the old technology is now being used in a wave of state-of-the-art 3D products, games consoles and billboard posters.