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What is the name of this fashion?

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Pepsi Max - Maximum Kick, No Sugar

  
 


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Flashback Tata Crucible Quiz Part 8

"Answer to ONLY THOSE WHO CARE TO REPLY".
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1. It was born in Mid 19th century in England. A firm named George Townsend established a small factory in Redditch Town in England for manufacturing Sewing needles. Later the firm started producing cycles and later motorcycles. Its best selling product was reintroduced in 1948-49 , being redesigned by Ted pardoe.

2. In the year 1990, this becomes first national level private airline to operate in the country after 37 years, after the government decided to end Indian Airlines’ monopoly over domestic civil aviation.

3. The Trimotor was one of the first successful airliners in the United States. What nowadays famous company used to ran this 12-passenger plane?

Interpret the world

Ogilvy & Mather Mumbai created this series of billboard ads for The Economist to make people "interpret the world" so to speak.

Each billboard bore three seemingly unrelated visuals placed within each other, which together told a set of inter-related, globally relevant stories.

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A gel that heal wounds six times faster

A gene therapy in the form of a thick gel is about to revolutionize wound treatment. The gel is called Nexagon, and when you apply it to a wound, it reprograms the cells to heal more quickly and efficiently.

Unlike an antibiotic cream, which promotes healing by preventing infection, Nexagon is actually speeding up your body's healing process. Or, in the case of ulcers, it's jumpstarting a healing process that's failed to start. Doctors have been testing Nexagon on people with chronic ulcers on their legs, which are wounds that essentially never heal or take at least six months to do so. After just four weeks, some patients reported they were completely healed up.

12 Natural Resources by Country

Mint Resource Map via Mint dot com

US-based locomotive giant Electro Motive Diesel

US-based locomotive giant Electro Motive Diesel, currently collaborating with Indian Railways in manufacturing high horse power diesel locomotives, will soon make operational a full-fledged R&D office in India to support technology upgradation of locos.
The EMD office will be inaugurated in Lucknow soon to support Indian Railway's technology upgradation in diesel locomotives. EMD is the only company in the world specialising in diesel locomotives over a period of 87 years. It is the second largest manufacturer of diesel locomotive.

Sequoia Capital India invest into Quick Heal Technologies

Sequoia Capital India is investing around Rs. 60 crores in the Pune based security company Quick Heal Technologies. Quick Heal Technologies was set up in 1993 by Kailash and Sanjay Katkar and employs more than 350 people in 18 branch offices. The company also operates through a network of dealers and channel partners in more than 50 countries worldwide.

This investment will help Quick Heal Technologies in growing its product portfolio, expanding its global distribution footprint and funding future acquisitions.

Brand Profile: Victorinox

The Victorinox Swiss Army knife can be difficult to define, though there is no doubt that they are recognized worldwide as a symbol of talent, reliability and quality under the name Swiss army knife .
The Museum of Modern Art in New York has designated the Swiss army pocket knife as an example of elegant design and adaptation to its function.

The story
Karl Elsener, company founder, was born on 9 October 1860 in Schwyz in Switzerland. After years of learning in Paris he returned home to open his own business in Ibach, a city next to his home city. At that time there was very little activity in the industrial district of Schwyz, causing many young farmers to emigrate to North America, Australia and New Zealand. Looking up new opportunities for jobs, he took the initiative in 1884, to organize the Association of Swiss Cuteleiros (Swiss Cutlers Association) with the objective of producing knives for the Swiss army, before that the pocket knives used by the army of his country were made in Germany.

Thus, the first activity of the Victorinox Swiss factory was manufacturing the "Soldier's Knife," which incorporated a blade, a screwdriver for a rifle, a can opener for food and a punch for leather seats and harnesses.
At first, Karl had to fight to keep his small Swiss Army knives and lost money in its first contract with the army and the first year after knife colleagues quit because an industrial firm in Solingen, Germany, could make them cheaper.
The "Soldier's Knife" was very robust but relatively heavy, so he developed and manufactured the "Officer's Knife", lighter, more elegant and also included more features, legally registered on June 12, 1897.

In 1909, after the death of his mother, named Victoria, Karl Elsener chose her name as a brand. When stainless steel, invented in 1921, began to be used, to mark primitive knives "Victoria" he added, "Inox" stainless steel international designation, resulting from the merger of the two words the name of the firm Swiss Army Knife "Victorinox".
Also in 1909, he finally managed to distinguish its product from imitations, as the Swiss government allowed him to use the Swiss cross - known as Cross and Shield - in their knives.
In 1918, Karl Elsener died, leaving the factory under the control of the sons Carl and Alois.

The product line
The history of business can be divided into two phases: from 1884 to 2001 and from 2002 until now. It explains itself: during the first 117 years, the VICTORINOX was synonymous with knives. But then came September 11, 2001, aircraft attack on the WTC (World Trade Center), the American paranoia with sharp objects and the company accused the coup. The company then devoted himself to the strategy to turn global brand and diversify activities.