Priyanka Chopra launches her official website

Priyanka Chopra is bugged with the fake websites and imposters using her name in social networking sites. So, the actress has now decided to communicate with her fans directly through her official website where she plans to talk about her films, her work, interact with her fans and help them download her pictures.

The website named ‘Iampriyankachopra.com’ was launched by her at Yashraj studios and Priyanka also plans to activate a feature in her website, which will enable her fans to directly communicate with her.

Mandira Bedi to endorse ‘Bodycare’

Found in august 1992, Bodycare is today one of the leading manufacturer and supplier of intimate apparels, undergarments in India. Mandira Bedi is now all set to endorse lingerie brand Bodycare which she calls as a cute and fun brand.

Bodycare managing director Sanjay Dawar said, “In recent times men’s innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood. On the other hand, in the women’s innerwear segment, there is just one brand that has dared to venture in this league and that is Bodycare.”

Raveena Tandon chosen as brand ambassador for Godrej Protekt

Godrej Consumer Products has decided to rope in Raveena Tandon as the brand ambassador for their latest brand Protekt. They have launched the ‘Freedom to Touch' campaign with actor Raveena Tandon.

MNCs such as Reckitt Benckiser and HUL have also entered the hand sanitiser category, extending the soap franchise with brands Dettol and Lifebuoy.

Apart from hand sanitisers, Protekt also has hand wash and wet wipes.

The healthy looking burger

RK Swammy BBDO India communicate the benefits of healthy eating to prevent acidity in these series of print ads.

Tea bag help safe drinking water

A new "tea bag" uses nano-fibers to suck contaminants and bacteria out of water, providing a desperately-needed, cheap solution for the billions of people without clean drinking water.

Researchers at South Africa's Stellenbosch University made the device from the same material used for the bags of the country's popular rooibos tea. Inside the sachets are two tiny destroyers of all things unsafe: ultra-thin nanoscale fibers, which filter harmful contaminants, and bacteria-killing grains of carbon.

To use the device, a person simply has to place the bag in the neck of a water bottle, and the bag cleans the water as he or she drinks. A single bag can filter up to a liter of even the most heavily polluted water. The bags are thrown away once used.

Levi’s Soundwash—Music Helps Denim Be Cleaner

Hong Kong and Levi's Hong Kong has invented a new way for youth audiences to express themselves with Soundwash, a concept developed for its Square Cut collection featuring five new styles of jeans.

Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then "Soundwash" the jeans to their favourite style of music including rock, hip hop and canto pop across multiple platforms.

The first digital camera

This is a prototype digital camera Kodak produced way back in 1975. The “toaster-sized” system relied on a cassette tape for recording data. The digitized images took 23 seconds to record to tape which then had to be played back using a specialized system (shown in the second photo — note the name of the Motorola computer, “EXORciser”).

Sky challenges Skype over logo

BSkyB is challenging internet telephone service Skype over attempts to register its bubble logo trademark because it is concerned it could be confused with Sky.

The broadcaster has opposed Skype's trademark applications in the European Union, Norway, India and Brazil.

Lucozade Sport signs Chelsea deal

Lucozade Sport has signed up as Chelsea Football Club’s official sports nutrition partner ahead of the new season.
The brand, which is overseen by GlaxoSmithKline Nutritional Healthcare, has created the range alongside athletes and scientists. The company hopes that in addition to serious athletes, the range will grow the sports nutrition sector by attracting more women and appealing to novices.

Their deal with Chelsea will run for the next three seasons and Lucozade Sport scientists will also work with Chelsea’s backroom staff at the training ground in Cobham.

Lucozade Sport has strengthened its presence in elite football by agreeing two new partnerships with Premier League clubs Arsenal and Liverpool.

Heineken extended its sponsorship with Australian Open

Heineken has agreed to continue its sponsorship of the Australian Open, the first Grand Slam of the tennis season, for a further three years.

The agreement will extend the relationship between the popular beer and the tennis tournament to 18 years.

Heineken Day, launched this year and held on the middle Saturday of the tournament, proved to be one of the slam’s most popular attractions.