The healthy looking burger

RK Swammy BBDO India communicate the benefits of healthy eating to prevent acidity in these series of print ads.

Tea bag help safe drinking water

A new "tea bag" uses nano-fibers to suck contaminants and bacteria out of water, providing a desperately-needed, cheap solution for the billions of people without clean drinking water.

Researchers at South Africa's Stellenbosch University made the device from the same material used for the bags of the country's popular rooibos tea. Inside the sachets are two tiny destroyers of all things unsafe: ultra-thin nanoscale fibers, which filter harmful contaminants, and bacteria-killing grains of carbon.

To use the device, a person simply has to place the bag in the neck of a water bottle, and the bag cleans the water as he or she drinks. A single bag can filter up to a liter of even the most heavily polluted water. The bags are thrown away once used.

Levi’s Soundwash—Music Helps Denim Be Cleaner

Hong Kong and Levi's Hong Kong has invented a new way for youth audiences to express themselves with Soundwash, a concept developed for its Square Cut collection featuring five new styles of jeans.

Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then "Soundwash" the jeans to their favourite style of music including rock, hip hop and canto pop across multiple platforms.

The first digital camera

This is a prototype digital camera Kodak produced way back in 1975. The “toaster-sized” system relied on a cassette tape for recording data. The digitized images took 23 seconds to record to tape which then had to be played back using a specialized system (shown in the second photo — note the name of the Motorola computer, “EXORciser”).

Sky challenges Skype over logo

BSkyB is challenging internet telephone service Skype over attempts to register its bubble logo trademark because it is concerned it could be confused with Sky.

The broadcaster has opposed Skype's trademark applications in the European Union, Norway, India and Brazil.

Lucozade Sport signs Chelsea deal

Lucozade Sport has signed up as Chelsea Football Club’s official sports nutrition partner ahead of the new season.
The brand, which is overseen by GlaxoSmithKline Nutritional Healthcare, has created the range alongside athletes and scientists. The company hopes that in addition to serious athletes, the range will grow the sports nutrition sector by attracting more women and appealing to novices.

Their deal with Chelsea will run for the next three seasons and Lucozade Sport scientists will also work with Chelsea’s backroom staff at the training ground in Cobham.

Lucozade Sport has strengthened its presence in elite football by agreeing two new partnerships with Premier League clubs Arsenal and Liverpool.

Heineken extended its sponsorship with Australian Open

Heineken has agreed to continue its sponsorship of the Australian Open, the first Grand Slam of the tennis season, for a further three years.

The agreement will extend the relationship between the popular beer and the tennis tournament to 18 years.

Heineken Day, launched this year and held on the middle Saturday of the tournament, proved to be one of the slam’s most popular attractions.

We Are Changing...

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Tastes like real fruit

Condomi's fruit-flavored condoms "taste like real fruit."

LoGO TaLe: Design of the Nike Swoosh

In 1971 company founder Phil Knight was supplementing his modest income from his fledgling Blue Ribbon Sports, Inc., by teaching an accounting class at Portland State University. There he met Carolyn Davidson, a graphic design student, who was working on a drawing assignment in the hallway. Knight offered to pay her a couple of bucks an hour if she would do some design work for his small company.
According to Davidson, Knight wanted a design that suggested movement. She let flow the creative juices and came back to him with numerous designs.
None captivated his imagination. However, Knight was staring down a deadline. Shoe boxes in Mexico were waiting to be printed. He needed a logo. He needed a decision. So he grabbed her rendering of the Swoosh, telling Davidson, "I don't love it, but it will grow on me."
Being fresh out of school with a design degree, and hungry for work, Davidson submitted her bill for $35 for the Swoosh design. She continued to design for the newly renamed company Nike, including ads, brochures, posters and catalogues. The company's growth was exponential, and there came a point when her one-person design shop was too small to handle Nike's advertising needs. Nike and Davidson agreed it was time for a full-service ad agency.

But the Swoosh creator didn't just ride off into the sunset. Davidson got a telephone call one day in September 1983, inviting her to have lunch and touch base again with a few of the people she used to work with at Nike, including Knight. When she arrived, much to her surprise, she was greeted with a catered lunch and was presented with a gold Swoosh ring embedded with a diamond. She also received a certificate from Knight and an envelope containing Nike stock. How much stock remains a secret between Knight and her. And we're fairly certain that the Swoosh grew on Phil.