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LoGO TaLe: Design of the Nike Swoosh

In 1971 company founder Phil Knight was supplementing his modest income from his fledgling Blue Ribbon Sports, Inc., by teaching an accounting class at Portland State University. There he met Carolyn Davidson, a graphic design student, who was working on a drawing assignment in the hallway. Knight offered to pay her a couple of bucks an hour if she would do some design work for his small company.
According to Davidson, Knight wanted a design that suggested movement. She let flow the creative juices and came back to him with numerous designs.
None captivated his imagination. However, Knight was staring down a deadline. Shoe boxes in Mexico were waiting to be printed. He needed a logo. He needed a decision. So he grabbed her rendering of the Swoosh, telling Davidson, "I don't love it, but it will grow on me."
Being fresh out of school with a design degree, and hungry for work, Davidson submitted her bill for $35 for the Swoosh design. She continued to design for the newly renamed company Nike, including ads, brochures, posters and catalogues. The company's growth was exponential, and there came a point when her one-person design shop was too small to handle Nike's advertising needs. Nike and Davidson agreed it was time for a full-service ad agency.

But the Swoosh creator didn't just ride off into the sunset. Davidson got a telephone call one day in September 1983, inviting her to have lunch and touch base again with a few of the people she used to work with at Nike, including Knight. When she arrived, much to her surprise, she was greeted with a catered lunch and was presented with a gold Swoosh ring embedded with a diamond. She also received a certificate from Knight and an envelope containing Nike stock. How much stock remains a secret between Knight and her. And we're fairly certain that the Swoosh grew on Phil.

Colors ropes in Garnier Men Deodorant as title sponsor for Fear Factor- Khataron ke Khiladi

For the third season of its daredevil reality show Fear Factor- Khataron ke Khiladi, Colors has roped in Garnier Men Deodorant as the title sponsor. The show will be launched early September as a precursor to Bigg Boss 4. Priyanka Chopra will make her debut on small screen as the host of the adventure reality show 'Fear Factor - Khatron Ke Khiladi'.


Khatron Ke Khiladi Season 3 Final Contestants
1. Cyrus Brocha, Famous TV Anchor & Comedian
2. Dino Morea , Model & Actor
3. Abhishek Kapoor, Bollywood Director
4. Ritwik Bhattacharya, Friend Of Neha Dhupia & Squash Player
5. Milind Soman, Model & Actor
6. Rahul Dev, Model & Actor
7. Shabbir Ahluwalia, Model & Daily Soap Actor
8. Terrence Lewis, Choreographer, Dance India Dance Judge
9. Amraan Ebrahim, Race Driver
10. Karan Singh Grover, TV Anchor & Daily Soap Actor
11. Manjot Singh, Bollywood Actor Famous in Oye Lucky Lucky Oue & Udaan
12. Gulshan Grover, Bad Man Of Bollywood
13. Rahul Bose, Serious Type Of Actor

Trivia: Fear Factor – Khatron Ke Khiladi debuted in July 2008 with the launch of Colors. It was originally created by Endemol however the first season of Fear Factor India was aired on Sony TV.

Go for Gold campaign

While politicians are fighting on the various issue of the Commonwealth Games , some of the country’s leading sportspersons, including Abhinav Bindra, Vijender Singh and Saina Nehwal, are all set to promote.
Beijing Olympic rifle shooting gold medallist Bindra, bronze medal-winning boxer Vijender Singh and world No. 2 woman shuttler Saina would take part in the ‘Go for Gold’ campaign on August 14 to mark the 50-day countdown to the October 3-14 event.

Linc's 'Refill More' campaign

Linc Pen, a brand of writing instruments is reiterating its commitment to saving the environment through its recent CSR initiative - 'Refill More'. The campaign, aims at making consumer conscious about protecting the environment by educating consumers about the adverse effects of plastics on the environment and how everyone can play their part in reducing the use of plastics. The campaign will promote an increased use of refills since refills contain a lesser quantity of plastic.
This campaign will be introduced in schools during Linc Pen's annual Spellinc competition. As a part of this initiative drop boxes will be set up in schools where students can drop off empty refills and pens so that plastic can be recycled in a more environment friendly way.

Taj Television India launches ‘Ten Cricket'

In an attempt to steal the money ZEE Networks decided to start a new channel TEN CRICKET from August 10 onwards. Rates of their channels cannot be hiked as per TRAI rules..An option open before them is to start a new channel and migrate certain contents to that channel.
The tri series in Srilanka will be first of series to be telecast on this channel.
In the next six months, Ten Cricket plans to telecast 8 Test Matches, 25 ODI’s & 5 T20’s. Ten Cricket will also telecast the important India-South Africa series comprising of 3 Test Matches, 5 One Day Internationals and 1 T20.

They broadcast rights of five cricket boards - Sri Lanka, South Africa, Pakistan, West Indies & Zimbabwe, bringing-in some of the best cricketing action from there.

Canada's tourism brand ambassador in India

After having endorsed many a FMCG products like Thums Up, LG, Dollar banian.....Superstar Akshay Kumar has now been chosen as the Indian ambassador by the Canada Tourism Commission (CTC).

The action star was chosen for the brand ambassador's role at the instigation of Canadian Prime Minister Stephen Harper, who met him in Mumbai during his visit to India last November, and Industry Minister Tony Clement.

AFF Suzuki Cup retains title sponsorship

ASEAN football received a further boost today as Japanese car giant Suzuki Motor Corporation renewed its title sponsorship of the AFF Suzuki Cup for 2010.

The AFF Suzuki Cup is Southeast Asia's biggest football event and ratings leader. This year's competition, featuring the region's top eight teams, will be co-hosted by Indonesia and Vietnam from December 1st to 29th. Suzuki has been a title-sponsor of the AFF Cup since 2008.

Thomson Sport is a new travel partner for Arsenal

Arsenal Football Club is delighted to announce the appointment of Thomson Sport as its Official UK Travel Agency Partner. The three-year partnership also establishes the travel company as Official Team Travel Supplier and Official Supporters' Travel Supplier.