Jack Wolfskin signs with Liverpool

German outdoor clothing outfitter Jack Wolfskin continues its successful campaign to increase brand recognition in the UK with its commitment to sponsor Liverpool FC in the coming season.

First women to present Formula 1

Miss McKenzie, the BBC’s track-side reporter, will take the main anchor role for the Japanese Grand Prix in mid-October. Jake Humphrey, the programme’s regular presenter, will be at the Commonwealth Games in Delhi. McKenzie, a former Sky Sports News presenter, joined the programme as a pit lane reporter last year and she was kissed by Jenson Button after he won the 2009 championship.

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Identify the logo.

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Animal Logos & Trivia - Series 4

Novo Nordisk

Its logo since company’s foundation is the Apis bull, one of the sacred animals of ancient Egypt. The Apis bull was worshipped as the incarnation of Ptah, creator of the universe, city god of Memphis and the patron deity of craftsmen. The logo is a stylised reproduction of an Egyptian statuette dating from circa 664–323 BC. The choice of the logo follows an old European chemist's tradition of identifying pharmacies by an animal symbol.

Red Bull

Its an energy drink. Red Bull is an adaptation of the Thai energy drink Krating Daeng, which translates as "Red Bull". The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz.

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Titan Xylys new campaign "Obsessive Desire"

Xylys, the premium Swiss made watch brand from Titan, redefines itself with an all new campaign that embodies the irrational desirability of the brand.

The brand which was launched in 2006 encapsulated in the words “You don’t possess a Xylys, it possesses you”.

New Xylys Campaign –“Obsessive Desire”

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Mary Kom - Herbalife's brand ambassador

Nutrition company Herbalife India has signed up four-time world boxing champion and ambassador for the International Boxing Association, MC Mary Kom, as its brand ambassador for its nutritional range of products.

Bytes:-
Herbalife India has recently renewed their association with Badminton sensation Saina Nehwal.

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Shubh Aarambh. Kuch Meetha Ho Jaye

The campaign is based on the concept of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome.

East India Company to be revived

The East India Company, the world’s first and oldest multi-national brand, which is embedded in the hearts and minds of people across the globe, is being brought back to life as a contemporary luxury brand.

Originally established in 1600, through the Royal Charter granted by Queen Elizabeth I, The East India Company is one of the most recognised brands in the world today; over two billion people know of its history. At its height the East India Company (EIC) controlled 50% of world trade, bringing tea and coffee to the breakfast tables of the West and spices around the globe.

Now, 136 years after it was dissolved, the business is being relaunched - by an Indian entrepreneur. And, initially anyway, it will be a rather more modest enterprise.

Sanjiv Mehta, CEO of the The East India Company:

UK based Indian entrepreneur, Sanjiv Mehta graduated from Sydenham College, Mumbai University in finance and went on to study Gemmology. In 1983, Mehta joined the family Diamond trading business. He initiated the Jewellery business & built one of the first mail order businesses of Fine Jewellery in India and initiated wholesale operations in Middle East, USA & Japan. In 1988, he set up an International trading house in London with a special interest in metals, petrochemicals & agro-commodities. He continued to expand his business eastwards by setting up FMCG & engineering businesses in Russia. In 2005, Sanjiv Mehta became the owner of The East India Company.


Key Historical Dates:

1600 Queen Elizabeth I, grants a charter to ‘The Company of Merchants of London Trading into the East Indies’, bestowing her royal patronage and empowering them to trade exclusively in spices, tea, coffee and other luxury goods from the East. The Queen also grants The Company right to bear a Coat of Arms.

1669 King Charles grants control of Bombay to The Company. Later, The Company gets the right to mint currency, have its own army, and hold judicial and administrative power over all parts of India under its control.

1757 The East India Company is a powerful multinational corporation with its own army, navy, and treasury. It virtually controls international commerce of China, India, Japan, Far East, West Indies and American East Coast. Bombay, Calcutta, Madras, St. Lucia and many other cities and townships are formed by The Company.

1800 - 1842 The Company is at the pinnacle of success employing one third of the work force of England, and controlling half of the British Empire’s trade. Hong Kong and Singapore are founded by The Company.

1858 The Government of India Act transfers The Company’s powers to the Crown.

1874 Parliament passes the East India Company Stock Dividend Redemption Act dissolving The Company and Queen Victoria becomes Empress of India.

2005 Sanjiv Mehta becomes the sole owner of The East India Company.

2010 The East India Company brand is re-launched and the Company is re-born.

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