East India Company to be revived

The East India Company, the world’s first and oldest multi-national brand, which is embedded in the hearts and minds of people across the globe, is being brought back to life as a contemporary luxury brand.

Originally established in 1600, through the Royal Charter granted by Queen Elizabeth I, The East India Company is one of the most recognised brands in the world today; over two billion people know of its history. At its height the East India Company (EIC) controlled 50% of world trade, bringing tea and coffee to the breakfast tables of the West and spices around the globe.

Now, 136 years after it was dissolved, the business is being relaunched - by an Indian entrepreneur. And, initially anyway, it will be a rather more modest enterprise.

Sanjiv Mehta, CEO of the The East India Company:

UK based Indian entrepreneur, Sanjiv Mehta graduated from Sydenham College, Mumbai University in finance and went on to study Gemmology. In 1983, Mehta joined the family Diamond trading business. He initiated the Jewellery business & built one of the first mail order businesses of Fine Jewellery in India and initiated wholesale operations in Middle East, USA & Japan. In 1988, he set up an International trading house in London with a special interest in metals, petrochemicals & agro-commodities. He continued to expand his business eastwards by setting up FMCG & engineering businesses in Russia. In 2005, Sanjiv Mehta became the owner of The East India Company.


Key Historical Dates:

1600 Queen Elizabeth I, grants a charter to ‘The Company of Merchants of London Trading into the East Indies’, bestowing her royal patronage and empowering them to trade exclusively in spices, tea, coffee and other luxury goods from the East. The Queen also grants The Company right to bear a Coat of Arms.

1669 King Charles grants control of Bombay to The Company. Later, The Company gets the right to mint currency, have its own army, and hold judicial and administrative power over all parts of India under its control.

1757 The East India Company is a powerful multinational corporation with its own army, navy, and treasury. It virtually controls international commerce of China, India, Japan, Far East, West Indies and American East Coast. Bombay, Calcutta, Madras, St. Lucia and many other cities and townships are formed by The Company.

1800 - 1842 The Company is at the pinnacle of success employing one third of the work force of England, and controlling half of the British Empire’s trade. Hong Kong and Singapore are founded by The Company.

1858 The Government of India Act transfers The Company’s powers to the Crown.

1874 Parliament passes the East India Company Stock Dividend Redemption Act dissolving The Company and Queen Victoria becomes Empress of India.

2005 Sanjiv Mehta becomes the sole owner of The East India Company.

2010 The East India Company brand is re-launched and the Company is re-born.

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Dolce & Gabbana to lend a little Italian style to Chelsea

Dolce & Gabbana, the Italian designer label, has signed a three-year fashion partnership with Chelsea Football Club.

The style deal means we can expect to see the likes of John Terry, Frank Lampard, Didier Drogba, Nicolas Anelka and Ashley Cole out on the town in exclusive, dark blue, three-piece suits, with matching shirts and ties, designed by Domenico Dolce and Stefano Gabbana.

Blue, the colour associated with Chelsea, is the design theme around which all the clothes and accessories revolve; it is also the colour for the exclusive Dolce & Gabbana logo on the clothes tags, which would normally be white.

Two outfits were created for the players: the dark blue suit, featuring the lion rampant reguardant crest embroidered on the pocket of the two-button jacket, and worn with a dark blue shirt, dark blue jacquard tie, black shoes and belt; and a pair of five-pocket, blue denim jeans with a button-down blue poplin ‘Martini’ shirt, and black calfskin trainers. A black wool/cashmere coat, with peak lapels completes the wardrobe. Players and staff will also be equipped with a blue leather trolley-case with Dolce & Gabbana metal tag.


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Flashback Tata Crucible Quiz Part 7

1. Which company provides the complete security solutions for Siddhivinayak temple, Hajji Ali dargah in mumbai and Sai Baba’s enclave in Shirdi?

2. If you in the business of exporting: collector, Tailor, Alipasand, Dilpasand, Sharbati, Neelam, etc, then you in the business of exporting what?

3. Sanjay Kohli, owner of R K Sports, which makes the popular Rakshak brand sports goods, has invented the idea of using THIS on the hook of the stick to make it smoother and stronger. ''Earlier the material we used on the hook was not up to the mark as cracks on the hook were noticed clearly''

Thai beer brand Singha has teamed up with Manchester United

Singha Corporation won the rights to distribute its drinks and merchandise at the English football club's famous ground in Manchester, while the beer brand is set to appear on pitch side billboards at every one of Manchester United's home matches for the next three years. Singha has also garnered the rights to use the Manchester United brand for commercial purposes worldwide, and additional sport-related ventures will be pursued.

About Singha
The pale lager Singha is best known product of Boon Rawd Brewery, Asian brewery founded in 1933.

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