About Singha
The pale lager Singha is best known product of Boon Rawd Brewery, Asian brewery founded in 1933.
Would you like to contribute on Bizdom: Send your GYaan at bizdomonline@gmail.com
From BizDom Blog
Thai beer brand Singha has teamed up with Manchester United
About Singha
The pale lager Singha is best known product of Boon Rawd Brewery, Asian brewery founded in 1933.
Would you like to contribute on Bizdom: Send your GYaan at bizdomonline@gmail.com
Laver's Law on the Timeline of Style
James Laver, a famous costume historian and a past Keeper of the Robes at the London Victoria and Albert Museum, was a noted authority on dress and its relationship to society.
Laver's Law says that fashions have a timeline and are considered to be:-
Laver's Law | |
| Indecent | 10 years before its time |
| Shameless | 5 years before its time |
| Daring | 1 year before its time |
| Smart | ---------- |
| Dowdy | 1 year after its time |
| Hideous | 10 years after its time |
| Ridiculous | 20 years after its time |
| Amusing | 30 years after its time |
| Quaint | 50 years after its time |
| Charming | 70 years after its time |
| Romantic | 100 years after its time |
| Beautiful | 150 years after its time |
Brand Profile: ELECTRONIC ARTS (EA)
History
It all started when Trip Hawkins, a graduate of Stanford University, who held the post of chief marketing officer of Apple, envisioned a pioneer of a very promising future for the segment of interactive home entertainment. On May 28, 1982 after investing approximately $ 200 thousand, he along with his two colleagues William Gordon and Tom Mott, founded the ELECTRONIC ARTS (which over the years was only known by the abbreviation EA). The company was aimed to develop games for computers and video games system. The company started with 11 employees and $ 5 million from private investors. The new company's first product was launched in May 1983 and it was a game for the Atari video game 800.
I n the early years the company followed to the letter a different philosophy, releasing titles on the market today considered classics, like MULE, Pinball Construction Set and The Bard's Tale. EA was functioning as a seal for talented programmers and developers at the time: with developer’s names placed on the company's advertising campaigns and packaging of the games had the square shape of music albums.
Later the company created a division EASN that was responsible for the creation and development of sports related games. This was changed to EA SPORTS in 1991. In subsequent years this division acquired licenses for professional sports teams & leagues and created realistic games based on success in several sports.
The evolution of Logo
The first corporate logo was known as "Square / Circle / Triangle and was created by Barry Deutsch. Used up to 1999, this logo was represented by a square, a circle and a triangle symbolizing the "alphabet basics of graphic design." This was replaced in 1999 by a new logo that presented a stylized abbreviation EA, which was inspired by the identity of the former games division of sports firm named EASN.
Google & CIA Plan to Invest in ‘Future’ of Web Monitoring
The investment arms of the CIA and along with Google are backing a company that will monitor the internet in real time.
The company-Recorded Future says, it scours tens of thousands of websites, blogs and Twitter accounts to find the relationships between people, organizations, actions and incidents — both present and still-to-come. In a white paper, the company says its temporal analytics engine “goes beyond search” by “looking at the ‘invisible links’ between documents that talk about the same, or related, entities and events.”
It’s not the very first time Google has done business with America’s spy agencies. Long before it reportedly enlisted the help of the National Security Agency to secure its networks, Google sold equipment to the secret signals-intelligence group. In-Q-Tel backed the mapping firm Keyhole, which was bought by Google in 2004 — and then became the backbone for Google Earth.
‘Greenwashing’ no longer enough for BP
For more than a decade, BP had flooded the media with advertisements showing solar panels, windmills and waving fields of grass without a drop of oil in sight. The company adopted a stylized green sun as its logo and rolled out the slogan "Beyond Petroleum."
But when the company's Deepwater Horizon offshore well began blowing tens of thousands of barrels of crude into the Gulf of Mexico each day, no outlay of advertising dollars could change the cold, hard facts: BP still derived more than 99 percent of its revenues from gas and petroleum.
The BP blowout was the swan song of an old style of green marketing, one in which companies could make green claims and hope that no one would look over their shoulders.
Abhinav Bindra and Saina Nehwal are among the CWG Brand Ambassadors
Badminton sensation Saina Nehwal, Olympic Bronze medalist and wrestler Sushil Kumar, Indian Olympic gold medal winner Abhinav Bindra, ace shooter Samresh Jung, Olympic bronze medalist pugilist Vijender Kumar and the women boxer MC Mary Kom have been named as the brand ambassadors of the October 3-14 event.
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