Laver's Law on the Timeline of Style

James Laver, a famous costume historian and a past Keeper of the Robes at the London Victoria and Albert Museum, was a noted authority on dress and its relationship to society.

Laver's Law says that fashions have a timeline and are considered to be:-

Laver's Law
Indecent	10 years before its time
Shameless	5 years before its time
Daring	1 year before its time
Smart	----------
Dowdy	1 year after its time
Hideous	10 years after its time
Ridiculous	20 years after its time
Amusing	30 years after its time
Quaint	50 years after its time
Charming	70 years after its time
Romantic	100 years after its time
Beautiful	150 years after its time

Brand Profile: ELECTRONIC ARTS (EA)

History

It all started when Trip Hawkins, a graduate of Stanford University, who held the post of chief marketing officer of Apple, envisioned a pioneer of a very promising future for the segment of interactive home entertainment. On May 28, 1982 after investing approximately $ 200 thousand, he along with his two colleagues William Gordon and Tom Mott, founded the ELECTRONIC ARTS (which over the years was only known by the abbreviation EA). The company was aimed to develop games for computers and video games system. The company started with 11 employees and $ 5 million from private investors. The new company's first product was launched in May 1983 and it was a game for the Atari video game 800.

I n the early years the company followed to the letter a different philosophy, releasing titles on the market today considered classics, like MULE, Pinball Construction Set and The Bard's Tale. EA was functioning as a seal for talented programmers and developers at the time: with developer’s names placed on the company's advertising campaigns and packaging of the games had the square shape of music albums.

Later the company created a division EASN that was responsible for the creation and development of sports related games. This was changed to EA SPORTS in 1991. In subsequent years this division acquired licenses for professional sports teams & leagues and created realistic games based on success in several sports.

The evolution of Logo

The first corporate logo was known as "Square / Circle / Triangle and was created by Barry Deutsch. Used up to 1999, this logo was represented by a square, a circle and a triangle symbolizing the "alphabet basics of graphic design." This was replaced in 1999 by a new logo that presented a stylized abbreviation EA, which was inspired by the identity of the former games division of sports firm named EASN.

Google & CIA Plan to Invest in ‘Future’ of Web Monitoring

The investment arms of the CIA and along with Google are backing a company that will monitor the internet in real time.

The company-Recorded Future says, it scours tens of thousands of websites, blogs and Twitter accounts to find the relationships between people, organizations, actions and incidents — both present and still-to-come. In a white paper, the company says its temporal analytics engine “goes beyond search” by “looking at the ‘invisible links’ between documents that talk about the same, or related, entities and events.”

It’s not the very first time Google has done business with America’s spy agencies. Long before it reportedly enlisted the help of the National Security Agency to secure its networks, Google sold equipment to the secret signals-intelligence group. In-Q-Tel backed the mapping firm Keyhole, which was bought by Google in 2004 — and then became the backbone for Google Earth.

‘Greenwashing’ no longer enough for BP

For more than a decade, BP had flooded the media with advertisements showing solar panels, windmills and waving fields of grass without a drop of oil in sight. The company adopted a stylized green sun as its logo and rolled out the slogan "Beyond Petroleum."

But when the company's Deepwater Horizon offshore well began blowing tens of thousands of barrels of crude into the Gulf of Mexico each day, no outlay of advertising dollars could change the cold, hard facts: BP still derived more than 99 percent of its revenues from gas and petroleum.

The BP blowout was the swan song of an old style of green marketing, one in which companies could make green claims and hope that no one would look over their shoulders.

Abhinav Bindra and Saina Nehwal are among the CWG Brand Ambassadors

Commonwealth Games Organizing Committee on Tuesday announced the names of six brand ambassadors for the 2010 Delhi Games to be held later this year in October.
Badminton sensation Saina Nehwal, Olympic Bronze medalist and wrestler Sushil Kumar, Indian Olympic gold medal winner Abhinav Bindra, ace shooter Samresh Jung, Olympic bronze medalist pugilist Vijender Kumar and the women boxer MC Mary Kom have been named as the brand ambassadors of the October 3-14 event.

AQAD 89

Identify the advertiser.

KBC dons the new rupee symbol

The KBC 4 will don the new rupee symbol which reflect in its logo.

Brand Profile: GARNIER

History

The story began when Alfred Armour Garnier, a young French chemist, created in 1904 the first branded product, a hair tonic that used natural ingredients (plant extracts), launched at a time when people used soap to wash hair. GARNIER then launched shampoos and conditioners, which were advertised in women's magazines and soon became popular. The brand began to expand its product line in 1936 when it was the first to produce a line of sunscreen products for skin. This allowed to expand the line of skin care with the launch of products made with natural ingredients and fruit extracts.

In the 60s, the GARNIER was the first manufacturer to market a complete line of hair dyes for home use. The success of this product, especially in Europe and the United States, drew the attention of the French company L'Oréal, which bought the lab in 1965. Until then, GARNIER had a line of products targeted hair care and skin care.

Products
Garnier currently has three product lines: Fructis, Nutrisse and Nutritionist. Fructis, started in 1996, is the Garner line of haircare and styling products. Nutrisse, Garnier's hair color line released in 2002, was originally called Natea when it debuted in 1998. Natea wasn't as successful in the United States as in Europe, hence the name change. Garnier started selling Nutritionist, its skincare product line, in 2005.

This is a catlog which I made for someone's summer project (in 2009).

Innovation
Besides introducing Alfred Garnier's hair tonic in 1904, when people still used soap on their hair, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960). Today Garnier is the number-one brand in Europe using natural ingredients.

Logo
GARNIER recently changed its branding with the launch of a new logo, a concept that is more aligned with the roots of the brand: nature coupled with technology.

Brand Ambassdor
Chitrangda Singh and John

Ask.com has a updated Q&A format - moves toward social search engine

With the endless streams of information offered to consumers online, two trends are clearly emerging: searchers are looking for more specific answers, and they trust word-of-web recommendations from friends on social sites. With this in mind, marketers may be interested in Ask.com's latest move, which aims to set the search portal apart with a Q&A format that lets trusted users determine the most relevant results.

Ask.com is not the only search engine that sees value in Q&A formats to give relevant, social results to discerning users. Current leaders of the search market all offer some form of social search - such as Google's Aardvark or Yahoo Answers.

The award-winning campaign of Old Spice is also a sales success

"The man your man Could smell like", the famous Old Spice campaign created by Wieden + Kennedy is not only is accumulating very remarkable viewing figures online, but has also led to an increase Sales in the U.S market.

Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households own Old Spice products was the question on marketers' minds. It seems the social marketing campaign surrounding "the man your man could smell like" is a viable MVP for Proctor & Gamble as the company is seeing major revenue lifts this year.

According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.