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"98 Great Ways to InnovATE"

Did you know there are over a million words in the English language? Which words are best for stimulating innovation? Gerald "Solutionman" Haman has collected over 2,000 words that end with the 3 letters "ATE" and incorporated them into this provocative YouTube video.



Animal Logos & Trivia - Series 2

Use of animals to symbolize one thing or another is in practice from years. In the United States, the bald eagle symbolizes freedom while in India, the cow symbolizes the Dharma. It would only seem fitting then that many of the world’s business ogranizations / corporations would use such symbols to represent themselves as well. Oftentimes these symbols are used to represent power, strength, speed, loyalty, trustworthiness, or some other attribute of a particular company. At other times, a particular animal is used because it is part of the company’s name. Continuing with the Animal Series Logos here are The Leaping cat which is used by two majors of all together different fields. 

JAGUAR

Jaguar, a well known car manufacturer, headquartered in Coventry, England is a wholly owned subsidiary of the Tata Motors Ltd. It was founded as Swallow Sidecar Company by Sir William Lyons in 1922.

Trivia:-
The Jaguar logo was seen for the first time in 1935 and was used on a new car model, known as S.S. 100 Jaguar. The logo has a Jaguar leaping diagonally over the company’s name which signifies the speed and power of the car’s performance.

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PUMA

Puma, a German-based multinational company of world-class sportswear and athletic shoes. Rudolf Dassler, along with his younger brother Adolf Dassler owned the company Adidas. In 1948, Rudof separated from Adidas and created a new firm that he called Ruda – from "Ru" in Rudolf and "Da" in Dassler which later became Puma.

Trivia:-
The Puma logo first appeared in 1948 and the company still continuing with the same. The logo has an image of the leaping puma, which gives a powerful identity to its products. It qualifies the brand’s integrity and the product’s proficiency.

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The below advertisement has some connection with an event, whats that? (Quite easy, cant be easy any more)
Reply at bizdomonline@gmail.com

Ferrari unveils new logo for 2011


Ferrari has unveiled a new logo that will feature on all its team and car branding from the start of next season.

The red-and-white design will become the Maranello-team's official racing logo from January 1, and comes on the back of the controversy over the bar code design that the outfit had used up until the early part of this season. Given Formula One's ban on tobacco advertising, angry lobbyists claimed the barcode was too closely associated with Marlboro cigarettes, the primary brand of sponsors Philip Morris.

A history of ambush marketing in sport.

What is Ambush Marketing?
Ambush marketing is a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event.

When did it started?
Ambush marketing as a concept first came to light at the 1984 Los Angeles Olympics. Those Games, which generated a surplus of some US$250 million, were deemed an overwhelming success. They were the first to be funded entirely privately. Prior to the this any number of sponsors were allowed to tie themselves to the Olympics on an ‘official’ basis. During 1976 Montreal Olympics there were 628 ‘official’ sponsors.

Some famous cases of Ambush Marketing are:

# 1984 Olympics: Kodak sponsors TV broadcasts of the games as well as the US track team despite Fuji being the official sponsor. Fuji returns the favor in kind during the Seoul 1988 games of which Kodak is the official sponsor.
# At the 1992 Barcelona Olympics Nike sponsors press conferences with the US basketball team despite Reebok being the games’ official sponsor.
# In the greatest ambush marketing feat of all time Nike’s man Michael Jordan, Air Sponsorship himself, accepts the gold medal for basketball and covers up the Reebok logo on his kit.
# 1996 cricket World Cup held in the sub-continent. Though Coca-Cola was the `official' sponsor of the event, Pepsi stole the limelight with its `Nothing official about it' tagline.
# 2000 Sydney Olympics: Qantas Airlines’ slogan "The Spirit of Australia" sounds strikingly similar to the games’ slogan "Share the Spirit." Qantas claims it’s just a coincidence to the sound of official-sponsor Ansett Air helplessly banging its fists on the conference room table.
# 2002 Boston Marathon: Nike strikes again. As Adidas-sponsored runners come off the course they are treated to spray-painted ‘swooshes’ honoring the day of the race, but not the race itself.
# 2006 Fifa World Cup in Germany, The Dutch supporters, renowned for their crowd mentality, donned the amusing promotional trousers of Dutch brewery Bavaria Beer.

Parrot in, Zoo-zoo out

Vodafone's newest ad campaign for Vodafone's new bonus card offer which is priced at Rs 4 features an animated parrot, and has been voiced by Bollywood actor Boman Irani.Well it seems zoo-zoo is no more catching attention and that's why Vodafone is introducing more characters to keep in eye of viewers.

Train Which Lays Tracks (India should look for)

Logan loves India



Animal Logos & Trivia - Series 1

Logo is the first thing that comes to one's mind when think of any company or a business particular. So, it becomes important to make the logos interesting and unique. We are trying to throw some lights on some specific logos  which have animals in as an integral part.

Its fact that animal logos are not only limited to the organizations  of animal welfare or companies manufacturing products for animals But it has gone far beyond that  today businesses  are using the unique qualities of the animals in their logos to reflect the vision or spirit of their organizations.

Here are companies which are using animals in their logos, as list is large so its better to divide it in series form for a better reading.

Two car manufacturing companies feature the horse in their logo designs.

FERRARI

Founded by Enzo Ferrari in 1929, is an Italian sports car manufacturer. The company is known for its participation in Formula One, where it has achieved great heights.

Trivia:-
Ferrari, in its logo use a black prancing horse on a yellow background, usually with letters ‘S’ and ‘F’ which stands for Scuderia Ferrari. The horse in the logo is known as ‘Rampante Cavallo’. This horse honors an Italian flying champion, who lost his life in World War I and is believed to bring victory to the driver.

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PORSCHE

Dr. Ing. h.c. F. Porsche AG (which stands for Doktor Ingenieur honoris causa Ferdinand Porsche Aktiengesellschaft), often shortened to Porsche AG, a German manufacturer of luxury automobiles.

Trivia:-
Porsche's company logo is based on the coat of arms of Free People's State of Württemberg of former Weimar Germany, which had Stuttgart as its capital and became part of Baden-Württemberg after the political consolidation of West Germany in 1949. The antlers and the red and black stripes are part of the arms of the Kingdom of Wurttemberg.

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