Animal Logos & Trivia - Series 2

Use of animals to symbolize one thing or another is in practice from years. In the United States, the bald eagle symbolizes freedom while in India, the cow symbolizes the Dharma. It would only seem fitting then that many of the world’s business ogranizations / corporations would use such symbols to represent themselves as well. Oftentimes these symbols are used to represent power, strength, speed, loyalty, trustworthiness, or some other attribute of a particular company. At other times, a particular animal is used because it is part of the company’s name. Continuing with the Animal Series Logos here are The Leaping cat which is used by two majors of all together different fields. 

JAGUAR

Jaguar, a well known car manufacturer, headquartered in Coventry, England is a wholly owned subsidiary of the Tata Motors Ltd. It was founded as Swallow Sidecar Company by Sir William Lyons in 1922.

Trivia:-
The Jaguar logo was seen for the first time in 1935 and was used on a new car model, known as S.S. 100 Jaguar. The logo has a Jaguar leaping diagonally over the company’s name which signifies the speed and power of the car’s performance.

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PUMA

Puma, a German-based multinational company of world-class sportswear and athletic shoes. Rudolf Dassler, along with his younger brother Adolf Dassler owned the company Adidas. In 1948, Rudof separated from Adidas and created a new firm that he called Ruda – from "Ru" in Rudolf and "Da" in Dassler which later became Puma.

Trivia:-
The Puma logo first appeared in 1948 and the company still continuing with the same. The logo has an image of the leaping puma, which gives a powerful identity to its products. It qualifies the brand’s integrity and the product’s proficiency.

AQAD 86

The below advertisement has some connection with an event, whats that? (Quite easy, cant be easy any more)
Reply at bizdomonline@gmail.com

Ferrari unveils new logo for 2011

Ferrari has unveiled a new logo that will feature on all its team and car branding from the start of next season.

The red-and-white design will become the Maranello-team's official racing logo from January 1, and comes on the back of the controversy over the bar code design that the outfit had used up until the early part of this season. Given Formula One's ban on tobacco advertising, angry lobbyists claimed the barcode was too closely associated with Marlboro cigarettes, the primary brand of sponsors Philip Morris.

A history of ambush marketing in sport.

What is Ambush Marketing?
Ambush marketing is a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event.

When did it started?
Ambush marketing as a concept first came to light at the 1984 Los Angeles Olympics. Those Games, which generated a surplus of some US$250 million, were deemed an overwhelming success. They were the first to be funded entirely privately. Prior to the this any number of sponsors were allowed to tie themselves to the Olympics on an ‘official’ basis. During 1976 Montreal Olympics there were 628 ‘official’ sponsors.

Some famous cases of Ambush Marketing are:

# 1984 Olympics: Kodak sponsors TV broadcasts of the games as well as the US track team despite Fuji being the official sponsor. Fuji returns the favor in kind during the Seoul 1988 games of which Kodak is the official sponsor.
# At the 1992 Barcelona Olympics Nike sponsors press conferences with the US basketball team despite Reebok being the games’ official sponsor.
# In the greatest ambush marketing feat of all time Nike’s man Michael Jordan, Air Sponsorship himself, accepts the gold medal for basketball and covers up the Reebok logo on his kit.
# 1996 cricket World Cup held in the sub-continent. Though Coca-Cola was the `official' sponsor of the event, Pepsi stole the limelight with its `Nothing official about it' tagline.
# 2000 Sydney Olympics: Qantas Airlines’ slogan "The Spirit of Australia" sounds strikingly similar to the games’ slogan "Share the Spirit." Qantas claims it’s just a coincidence to the sound of official-sponsor Ansett Air helplessly banging its fists on the conference room table.
# 2002 Boston Marathon: Nike strikes again. As Adidas-sponsored runners come off the course they are treated to spray-painted ‘swooshes’ honoring the day of the race, but not the race itself.
# 2006 Fifa World Cup in Germany, The Dutch supporters, renowned for their crowd mentality, donned the amusing promotional trousers of Dutch brewery Bavaria Beer.

Parrot in, Zoo-zoo out

Vodafone's newest ad campaign for Vodafone's new bonus card offer which is priced at Rs 4 features an animated parrot, and has been voiced by Bollywood actor Boman Irani.Well it seems zoo-zoo is no more catching attention and that's why Vodafone is introducing more characters to keep in eye of viewers.

Train Which Lays Tracks (India should look for)

Logan loves India

Animal Logos & Trivia - Series 1

Logo is the first thing that comes to one's mind when think of any company or a business particular. So, it becomes important to make the logos interesting and unique. We are trying to throw some lights on some specific logos  which have animals in as an integral part.

Its fact that animal logos are not only limited to the organizations  of animal welfare or companies manufacturing products for animals But it has gone far beyond that  today businesses  are using the unique qualities of the animals in their logos to reflect the vision or spirit of their organizations.

Here are companies which are using animals in their logos, as list is large so its better to divide it in series form for a better reading.

Two car manufacturing companies feature the horse in their logo designs.

FERRARI

Founded by Enzo Ferrari in 1929, is an Italian sports car manufacturer. The company is known for its participation in Formula One, where it has achieved great heights.

Trivia:-
Ferrari, in its logo use a black prancing horse on a yellow background, usually with letters ‘S’ and ‘F’ which stands for Scuderia Ferrari. The horse in the logo is known as ‘Rampante Cavallo’. This horse honors an Italian flying champion, who lost his life in World War I and is believed to bring victory to the driver.

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PORSCHE

Dr. Ing. h.c. F. Porsche AG (which stands for Doktor Ingenieur honoris causa Ferdinand Porsche Aktiengesellschaft), often shortened to Porsche AG, a German manufacturer of luxury automobiles.

Trivia:-
Porsche's company logo is based on the coat of arms of Free People's State of Württemberg of former Weimar Germany, which had Stuttgart as its capital and became part of Baden-Württemberg after the political consolidation of West Germany in 1949. The antlers and the red and black stripes are part of the arms of the Kingdom of Wurttemberg.

AQAD 85

Identify the advertiser and reply back at bizdomonline@gmail.com

Fraud e-mails also innovating new avenues (जन हित में जारी)

Fraud mechanism is also innovative and they are doing their best to lure professional like you and me. Hey see the below letter which i have received, i appreciate the good work behind this mail. Check it down & also be careful with such e-mails (जन हित में जारी).
-------------------------------------------------------------
Dear Applicant,

Ref: “VIDEOCON” Direct Recruitments offer.

It is our good pleasure to inform you that your Resume has been selected for
our new plant. The Company selected 62 candidates list for IT,
Administration and Production Departments,

as well as Company offered you to join as an Executive/Manager post in
respective department. You are selected according to your resume in which
Project you have worked on according

to that you have been selected in Company. The Company is dealing in
Electronics manufacturing business in India The Company is recruiting the
candidates for new plants in Delhi,

Bangalore and Pune.

Your interview will held at Company Corporate office on – July 30th 2010 at
11.30
You will be pleased to know that Company has advise you in the selection
panel that your Application can be progress to final stage. You will come to
Company corporate office in Delhi.

Your offer letter with Air Ticket will be send to you by courier before date
of interview. The Company can be offer you as salary with benefits for this
post 40, 000/- to 2, 00, 000/- P.M. +

(HRA + D.A + Conveyance and other Company benefits. The designation and Job
Location will be fix by Company HRD. At time of final process. You have to
come with photo-copies of all

required documents.

REQUIRED DOCUMENTS BY THE COMPANY HRD.
1) Photo-copies of Qualification Documents.
2) Photo-copies of Experience Certificates (If any)
3) Photo-copies of Address Proof
4) Two Passport Size Photograph

You have to deposit the (Cash) as an initial amount in favor of Company HRD.
Department. for Rs. 7,500/- through any [STATE BANK OF INDIA]Branch from your
Home City to Company

Senior HRD. Account NO, which well be send to you upon your response.

This is refundable interview security deposit. Your offer letter with Air tickets
will be send to your Home Address by courier after receiving the
confirmation of interview security deposited in

STATE BANKOF INDIA . Company will pay all the expenditure to you at the time
of face-to-face meeting with you in Company. The Job profile, salary offer,
and date -time of interview will

be mention in your offer letter. Your offer letter will dispatch very
shortly after receiving your confirmation of cash deposited in STATE BANK OF
INDIA.
We wish you the best of luck for the

subsequent and remaining stage.

The last date of security deposited in bank - 28/07/2010

You have to give the information after deposited the security money in bank
to Company HRD – direct recruitment email ID: - videoconrecruitment@worker.com

.
Your
Letter with supporting

documents will be dispatch same time by courier to your postal address after
recd. Your security deposited confirmation in bank. The interview process
and arrangement expenditure will

be pay by Company. Lodging, traveling and local conveyance actual will be
paid by Company as per bills. The candidate has to deposit the initial
refundable security as mentioned by HRD.

If the candidate wants to come with his parents or friends, the Company will
arrange all facilities only for female candidate.

Thanks
MR MR AMITH VARMA. (Executive - HRD)
Videocon Electronics India Ltd.
H.O. - 174, Vediocon House,
G.K. Part – 1, Greater Kailash,
Contact EMAIL  :videoconrecruitment@worker.com