From BizDom Blog
TATA's creativeness - nano Advertising
TATA is looking at unconventional mediums like web search, viral marketing and innovative public relations-driven campaigns, where the news in brief is called ‘Nano news’ in TOI, Navbharat times etc and television advertisement breaks are called "Nano breaks" (I hav seen it during TC 2009 Campus telecast).
Tata Nano’s print campaign was unveiled. Unlike most car launches, this one will not be supported by a TV campaign.
Other initiatives include online games, merchandise and accessories like Nano branded T-shirts, key chains, teddy bears and watches.
On the day of the launch, the famous RK Laxman's common man was seen rushing towards a Nano. TATA is also encashing its other business through nano like bookings n displays of nano are at Croma, Westside etc.
People's cars
FORD MODEL T
1908-1927 The Model T Ford started out in 1908 at a $850 price point. However, the beauty of the Model T was not just the car but also the process, the moving assembly line was perfected by Henry Ford based on the four principles of accuracy, continuity, system and speed. It sparked a social revolution in Yankeeland. Fords workers were among the best paid because they produced the most, the profits of FoMoCo (popular slang for Ford Motor Company) went through the roof.
AUSTIN SEVEN
1922-1939 What the Model T did for the US, the Austin 7 did for the UK. Made by the Austin Motor Company from 1922 to 1939, the Austin 7 was considerably smaller and more compact than the Ford Model-T. It was lighter, less than half the Model Ts weight to be specific at 360 kg. While giving it adequate performance was a 747cc engine with a modest 10hp.
FIAT 500 TOPOLINO
1936-1955 Designed by the great Dante Giacosa, Fiat 500 Topolino (Mickey Mouse in Italian) that was introduced in 1936, seemed a scaled down version of a large car but so finely detailed were its lines and proportions that it went on to attain instant success. The 500 was produced in three different variants until 1955 with minor mechanical and cosmetic changes.
VOLKSWAGEN BEETLE
1938-1998 Unveiled in 1938, the Volkswagen Beetle was the outcome of Nazi dictator Adolf Hitlers vision to give the German masses a really affordable and easy-to-run car, in which a family of five could travel easily, even over tough mountainous roads. The job was handed over to Ferdinand Porsche, who developed a small family car in 1936 which went into production in 1938. The Volkswagen Beetles success was largely credited to its cuddly and endearing appeal and the engineering tour de force of Ferdinand Porsche.
CITROEN 2CV
1948-1990 The 2CV was the original Toute Petite Voiture (thats French for Very Small Car) much akin to Nano. The idea for 2CV came from leader-thinker and Citroen-Michelin boss Pierre Boulanger. Within months of its 1949 launch, the waiting list grew to be three years long. At that time, second hand 2CVs demanded a greater premium than new ones, only because they would be delivered sooner. With a 375cc air-cooled opposed-twin cylinder engine and a very pliant and innovative suspension, the car was capable of a true speed of about 60 km/h while delivering a fuel efficiency of 33 kmpl. This car was very actively being considered for manufacture in India in the early 1980s by none other than Escorts but the government of India did not want to see any competition to Maruti Udyog and denied Escorts the permission to manufacture it.
AUSTIN MINI
1959-2000 The original Mini is said to be Britains Beetle by many thanks to its mass appeal. Under the fiercely passionate and iron fisted control of its designer, Sir Alec Issigonis, some may even think that the process was similar to Ferdinand Porsches quest for the German peoples car. The car had its genesis in the 1956 Suez Canal petroleum crisis, which gave Issigonis the idea to make a small car that was not only fuel efficient, but also packed the maximum interior space in the minimum possible road space.
MARUTI 800
1988-PRESENT Europe and America have had their share of peoples cars in the form of the Ford Model T, VW Beetle, Austin Seven, just to name a fewcars which pretty much changed the face of the automobile industry in their day. So it might be difficult for some to understand how the cute little Maruti 800 fits into the same league as these, considering that it was just a rehashed Japanese Kei (ultra-compact) car built for the Indian market. But what the Model T and the Beetle did for the world when they were introduced was just what the 800 did for India when Maruti launched it back in 1983. In an era of cars like the Premier Padmini and the HM Ambassador, which embodied a socialist approach to making automobiles just as their names would suggest, the Maruti 800 was a revelation.
TATA Nano
A much has been talked about.
THE 16TH FINALIST FOR TATA CRUCIBLE 2009 CAMPUS QUIZ
1. Title sponsorer of Mumbai Marathon – Standard Chartered
2. Logo of Thompson Reuters
3. ‘Performmagic’ is the new employee initiative of which IT giant? – Infosys
4. Vijender Singh is the first boxer being signed as brand ambassador by which company? – Bajaj Allianz
5. New print campaign of ING
6. Which name of soap in Persian means ‘ Gift from God’. It is also a fragrance? – Jasmine
7. “If you gotta be on my cover, put me on me on your dollar bill”. Spiderman said this to whom? – Obama
8. Pic of Ritesh Sadhwani- partner in Excel Entertainment, production house of Farhan Akhtar
9. I’M is a range of furniture by which company? – WIPRO
10. Loreal has signed which celebrity to popularize its products among the youth? – Sonam Kapoor
11. Which Chain of jewellery stores released a special edition of …. On the occasion of Sachin scoring 12000 runs ? – Orra
12. Pic of Gulu Mirchandani
13. Ad of Chevrolet Spark
14. It was introduced in 1890. It is nicknamed as ‘Old Smoky’, ‘Sizzling Sally’, ‘Yellow Mama’… What? - The Electric Chair
15. Which company has logged out as the sponsorer for F1 2009?- Honda
16. Freedom Protect is a range of shoes from which company? – Liberty
17. Which word in business is derived from ‘The fruit of Carob’? Carat
18. Audio of Pappu cant dance saala. Name the production house(way too easy for a quiz in Mumbai ) – Amir Khan productions
19. Video Ad- Denim
20. Which company is advertising itself as ‘Inspire the next’ in its current ad campaigns? - Hitachi
TOP 6 Teams
1. IITB- Prasant & Vaibhav
2. KJ Somaiya – Anil & Ananth
3. NMIMS- Sharad & Karthik
4. ITM, navi Mumbai – Anirban & Soubhagya
5. Thadomal Shahni Engg College – Kunal & Gaurav
IITB & KJ Somaiya, came into the league by the virtue of Wild card round.
Onstage, the battle was between IITB , KJ & NM from start till the end.
NM & IITB had 3 tie breakers, finally IITB becoming the 16th finalist!!!!!
Way to go guys!!!
AQAD 44
Note:-
1. Send ur reply to agriboyankit@gmail.com
2. Answer to those who care to reply.
Identify the ad.
Lok Satta chief kickstarts campaign on board train
The IAS-turned-politician and Lok Sattar party chief Jayprakash Narayan had adopted a novel method to kickstart his campaign. His message to the people is .clean and corruption-free politics.. Narayan launched his .Whistle Stop. tour on Friday from Hyderabad on Secunderabad-Nellore Krishna Express to cover seven districts and 25 Assembly constituencies in record 24 hours. JP and his entourage occupied a full bogey of the Express and he addressed the gathering of the people and the party workers at every stations starting from Bhongir and Khammam. Before boarding the train, Jayprakash Narayan told the media that creating city-like environment and providing best facilities in the villages was the main goal of his party so as to encourage migration of people from the urban to rural areas.
By: Omer Farooq
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